Maskeeper Маска сактагыч кутуча by Maurice Kwok and Steve Yeung

Maskeeper Маска сактагыч кутуча by Maurice Kwok and Steve Yeung is a highly esteemed winner of the very prestigious 2021 A' Design Award Темир байгеси in Мода жана Саякат Аксессуарлары Дизайны Competition Category.

ТемирАксессуар· 2021

Maskeeper Маска сактагыч кутуча

by Maurice Kwok and Steve Yeung

Client: Innosphere Ltd

A' Design Award Темир байгеси Winner in Аксессуар Category

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Verified Award Winner

Verify Award Status for #112413

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Colors

The Design

About Maskeeper Маска сактагыч кутуча

Maskeeper — бет маскаларын убактылуу сактоо үчүн иштелип чыккан, визиттик карта өлчөмүндөй бүктөлгөн кутуча. Maskeeper тамак-аш сапатындагы полипропилен барактан жасалган, ал калыпка кесилип, ылдам жана арзан өндүрүш үчүн бүктөлөт. Маска ачык барактын үстүнө коюлуп, ичине бүктөлөт, ошондуктан маска беттери жабык бойдон калып, кайра булганып кетүү тобокелдиги азаят. Өлчөмү 91х61х8 миллиметр жана салмагы 10 грамм болгон Maskeeper чөнтөккө оңой батат. Бул дизайн тамактануу учурунда алынган маскаларды салфетка кагазына же конвертке ороп коюунун ордуна тыкан жана гигиеналык альтернативаны сунуштайт.

The Recognition

About the A' Design Award Темир байгеси

Maskeeper Маска сактагыч кутуча – A' Design Award Темир байгесинин жеңүүчүсү, жакшы иштелип чыккан чыгармалардан күтүлгөн кесиптик жана өнөр жайлык талаптарга жооп берген жакшы дизайндарга берилген бедели бар таануу. Темир жеңүүчүлөр авторлорунун зор чеберчилигин, жогорку адистешүүсүн, адистик түшүнүгүн жана чыгармачыл жөндөмүн көрсөтөт. Maskeeper Маска сактагыч кутуча жогору бааланган, суктанууга жана сүйүүгө татыган, практикалык жана жаңычыл чыгарма болот деп күтүлөт. Бул Темир байгени жеңген дизайн тармактын мыкты практикасын бириктирет жана билим менен талант байланышкан жөндөмдүү техникалык мүнөздөмөлөргө ээ. Maskeeper Маска сактагыч кутуча тыкандыгы үчүн урмат тартат жана жашоонун сапатын жакшыртып, дүйнөнү жакшы жерге айландырууга жардам берүү үчүн иштелип чыккан.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ** First in the World to Satisfy the Unmet Need**
In this unexpected situation, there is NO product really caters to this need for temporary mask storage and solves the pain point. People just use envelopes or tissue paper to store “take-off” masks during mealtime which are NOT eco-friendly and with POOR user experience. To satisfy this, we designed the Maskeeper to tackle this scenario and created a new and easy table manner for everyone. This allows every user to “fold and store” the mask in a simple, neat, and hygienic way.
Dimensions & Packaging: Size: 91 x 61 x 8mm Weight: 10g
Material: PP Sheet (Food Grade)
Lab Approval with Certification:
EU EN71-3 Safety Directives
REACH & RoHS Compliance
Tags: pandemic, maskeeper, mask keeper, mask case, pandemic, corona virus
Production Technology: **Fast to Market, Over One Million Pieces Distributed.**
Because of the unexpected pandemic and of urgent need, we just use 20 days to develop, produce and launch Maskeeper to market. Made of Food Grade PP sheet with die-cut and folds, which ensures the fastest manufacturing rate, lowest production cost, so every citizen could afford and access Maskeeper ASAP.
Design Challenge: **Minimal Design but Highly Efficient**
In Feb-2020, production plants in Mainland were all closed and there was no way to carry out mass production. So we optimized the design of Maskeeper that can be efficiently produced locally by Laser Cuttimh machine in batches with available workshops in Hong Kong to support the urgent need of citizens. Until mass product facilities were available, these were produced in million and distributed widely.
Research: **Mission on Creating Shared Value (CSV)**
The pandemic caused a serious impact to local retail business. No one visited local stores to spend. Thousands of small shops were at the critical stage of closing down.
By making good use of huge demand of Maskeeper, we allied with many small shops, from restaurants to cafés, and introduced the “Maskeeper Redemption Scheme”. This encouraged consumers to “Purchase First and then Redeem Maskeeper”. So people will spend for a certain amount in shops (say buying a cup or food) and redeem Maskeepers at a discounted offer. This incentive acted as business leverage and induced sales opportunities for small shops at that frozen economy.
Inspiration: **The New Lifestyle Essential for the New Normal **
The unexpected pandemic makes mask-wearing a daily habit. At mealtime, people use tissue papers or envelopes to wrap "take-off" masks which is a POOR experience and NOT eco-friendly.
Creating a new hygiene manner, with Maskeeper, people can temporarily store the medical mask in a business card-sized package, which is hygienic, handy, and neat. This smartly solves all pain points and minimizes cross-contamination to/from the mask.
Project Duration: The project was started on 31-Jan-2020 and the product was launched to market on 21-Feb-2020 in Hong Kong.
Operation Flow: **Smart and Intuitive**
Just place the medical mask onto Maskeeper, user could intuitively fold and keep the mask into a card-sized package, which is simple and handy. (Please see provided video link for demonstration).
Team Members: Maurice Kwok
Steve Yeung
Kurt Fan
Winky Mak
Elle Yeung
Jack Fok
Artisana
Image Credits: Steve Yeung
Maurice Kwok
Winky Mak
Kurt Fan
Elle Yeung