System Бренд Идентификациясын Долбоорлоо by Plus X is a highly esteemed winner of the very prestigious 2021 A' Design Award Темир байгеси in Графика, Иллюстрация жана Визуалдык Коммуникация Дизайны Competition Category.
ТемирГрафика· 2021
System Бренд Идентификациясын Долбоорлоо
by Plus X
Client: System
A' Design Award Темир байгеси Winner in Графика Category
Verified Award Winner
Verify Award Status for #119749The Design
About System Бренд Идентификациясын Долбоорлоо
"System" - бул бардык жыныстагы адамдарга кызмат кылган кийим-кече брендине түзүлгөн бренд идентификациясынын дизайны. Идентификация "мамиле архиви" концепциясына негизделген, ал стилден тышкары көптөгөн учурлар үчүн мамилелерди сактаган жер катары сүрөттөлөт. Кыркчаны экиге бөлүү аркылуу түзүлгөн модуль бир мамилени билдирет, ал эми бир нече модуль биргеликте архивди туюндурат. Модуль жарнактарга, этикеткаларга, белгилерге жана таңгакка колдонулат. Логотип ак фольга менен басылып чыгарылат, ал эми символ таза жана нарктуу көрүнүш үчүн иштелип чыккан. Визуалдык тил бейтарап жана таза бойдон сакталган.
The Recognition
About the A' Design Award Темир байгеси
System Бренд Идентификациясын Долбоорлоо – A' Design Award Темир байгесинин жеңүүчүсү, жакшы иштелип чыккан чыгармалардан күтүлгөн кесиптик жана өнөр жайлык талаптарга жооп берген жакшы дизайндарга берилген бедели бар таануу. Темир жеңүүчүлөр авторлорунун зор чеберчилигин, жогорку адистешүүсүн, адистик түшүнүгүн жана чыгармачыл жөндөмүн көрсөтөт. System Бренд Идентификациясын Долбоорлоо жогору бааланган, суктанууга жана сүйүүгө татыган, практикалык жана жаңычыл чыгарма болот деп күтүлөт. Бул Темир байгени жеңген дизайн тармактын мыкты практикасын бириктирет жана билим менен талант байланышкан жөндөмдүү техникалык мүнөздөмөлөргө ээ. System Бренд Идентификациясын Долбоорлоо тыкандыгы үчүн урмат тартат жана жашоонун сапатын жакшыртып, дүйнөнү жакшы жерге айландырууга жардам берүү үчүн иштелип чыккан.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- System covers all genders, and it aims to make anyone stand out no matter what clothes they wear. Thus, we intend to make this design as neutral and as clean as the air as possible. In addition, a module indicating Attitude is applied to all contacts where System meets its customers, such as advertisements, tags, and packing materials, to firmly create System's visual identity.
- Dimensions & Packaging
- Package
System's logo is printed on the package, including its tag and labels, with a white foil press for a refined look, and the symbol is tooled for a subtle and luxurious feeling. - Tags
- Advanced, Last Detail, Balanced, Neutral, Essential, Refined
- Production Technology
- 1. Brand Value Platform
The core value of System is defined as “Spirit Chic.”
2. Visual Identity and Brand Design Element Development
SYSTEM is not just a brand that sells clothes but a brand that helps people live with a better attitude every moment of their life.
We draw the design concept of “Attitude Archive,” meaning “a place of storing all attitudes.”
3. Brand Experience Design
With the concept, logos, colors, typefaces, and key visuals are set and used in the right place to provide SYSTEM’s unique brand experiences. - Design Challenge
- System is not a brand that makes clothes targeting a specific class, but a brand that produces clothes fitting all TPO. Thus, it was difficult to clearly define its identity. We had tough situations before defining its design concept, called “ATTITUDE ARCHIVE.” However, after we found the definition, all processes were smoothly conducted based on the fixed concept.
- Research
- Interviews with System members were conducted. They said they did not just make clothes but imagined the mind and attitude of consumers and manufactured clothes while even considering the size of a needle and the thickness of a thread. Through the interviews, we got a hint of the design concept, Attitude Archive. In addition, we found that the fashion market tended to build a minimal and highly utilized identity in consideration of the mobile environment through a survey of competitors in the same industry. We intend to apply the situation to a new identity of System.
- Inspiration
- System is a clothing brand made to fit a wide spectrum of people’s daily lives with the help of the brand's careful considerations. We define System as “a place storing attitudes responding to various moments beyond style” and create a design concept called “Attitude Archive.” Based on one module, meaning one moment and one attitude, various modules express Attitude Archive.
- Project Duration
- This project proceeded for 8 months in Seoul, South Korea.
- Operation Flow
- Modules in the form of dividing squares in half are highly used in all touchpoints, including tags, labels, and advertisements. In addition, one module indicates “Attitude,” but if multiple modules are attached, a new meaning, “Attitude Archive,” can be delivered so that it is good to expand the meaning.
- Team Members
- Creative Director: Myungsup Shin
BX Strategist: Jangsoon Choi
BX Strategist: Bohyun Kook
BX Design: Wonsik Joo
BX Design: Sungeun Lee
BX Design: Sieun Baek
PX Photographer: Keunhee Cha
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
