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Diplomatic Relations Негизги функция: Логотип дизайны by Salvita Bingelyte

Diplomatic Relations Негизги функция: Логотип дизайны by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2021 A' Design Award Күмүш байгеси in Графика, Иллюстрация жана Визуалдык Коммуникация Дизайны Competition Category.


КүмүшГрафика· 2021

Diplomatic Relations Негизги функция: Логотип дизайны

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Күмүш байгеси Winner in Графика Category

Colors

The Design

About Diplomatic Relations Негизги функция: Логотип дизайны

Diplomatic Relations — Вильнюстагы Германия элчилиги үчүн жаратылган логотип. Дизайн Литва менен Германиянын ортосундагы байланыштарды символдоштурат. Улуттук үч түстүү желектерден шыктанып, ар бир өлкө үчүн анын желегинин түстөрүндө үч белги тартылган. Белгилер эки параллель тарап катары жүрөт, тактап айтканда, бир-биринен ажырап, кайра биригип турган темир жол рельстери сыяктуу. Кызыл белгилер достукту жана биримдикти билдирүү үчүн айкалыштырылган. Түстүү символ ак фонго жайгаштырылып, кеңсе буюмдарына, сырткы жарнамага жана корпоративдик белектерге колдонулушу мүмкүн. Символду бир сызыкта кайталоо оюм түзөт.

The Recognition

About the A' Design Award Күмүш байгеси

Diplomatic Relations Негизги функция: Логотип дизайны – A' Design Award Күмүш байгесинин жеңүүчүсү, жогорку деңгээлдеги, көркөм жана таасирдүү дизайндарга берилген өзгөчө бедели жогору таануу. Күмүш жеңүүчүлөр – өтө тамаша жана абдан чыгармачыл иштер, алар авторлорунун мыкты билимин, талантын жана сезгичтигин көрсөтөт. Diplomatic Relations Негизги функция: Логотип дизайны сонун, үлгүлүү, өзгөчө кесипкөй жана терең жаңычыл чыгарма болот деп күтүлөт. Бул Күмүш байгени жеңген дизайн – искусство, илим, дизайн жана технологиянын чек араларын кеңейтүүгө салым кошкон көрүнүктүү ойлоп табуу. Diplomatic Relations Негизги функция: Логотип дизайны баардыгы кызыккан чыгарма, ал каалоону ойготот, жагымдуу сезимдерди алып келет жана таң калуу менен суктанууну жаратат.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The logo was created for the German Embassy in Vilnius to symbolize diplomatic relations between Lithuania and Germany. Inspired by tricolor national flags, three check marks were created for each country using the colors of their flags. The marks represent two parallel sides, like train tracks heading in opposite directions, but coming back together again and being connected. The red check marks are combined, representing friendship and unity between the two countries.
Dimensions & Packaging
To enhance the visibility of the logo and keep original colors, it was decided to use a colored symbol on a white background.
Tags
Logo, symbol, visual identity, branding, corporate identity, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany
Production Technology
The symbol of Lithuanian German cooperation is easily applied to stationery, outdoor advertising and corporate gifts. Combining more symbols in one line creates a pattern that can be used in many places.
Design Challenge
After drawing numerous symbols, it finally came to a modern and memorable logo design which will be used by the German Embassy in Lithuania for its external communication, events and promotional goods.
Research
A national flag is the most easily recognizable country symbol, so while searching for similarities between the two countries, the same patterns stood out in their flags and it was decided to find symbols that could seamlessly utilize these patterns, hence the check marks became a logical design solution.
Inspiration
Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Lithuania regained its independence just a few months after the reunification of Germany and diplomatic relations were restored.
Project Duration
Started in January 2021 and finished February 2021 in Vilnius, Lithuania.
Operation Flow
The symbol highlights the relationship between the two countries by visually uniting the colors of their flags. The logo reflects the moment when two countries diplomatically unite, moving forward together into the future. The colorful marks provide a dynamic symbol, expressing the multifaceted relationship between Lithuania and Germany.
Image Credits
Erin Hope Stevens (Copywriter)

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