Алтын Таңгактоо · 2022
The Treasure of Zbojniks Бөтөлкө этикеткасы
- A' Design Award Алтын байгеси 2022 in Таңгактоо
- CLIENT: St. Nicolaus (client company); Zbojnicka (brand)
- Estimated Number of Design Views: 47,954
- Verification code FD02EBFAA1 · Verify this award
Colors
About The Treasure of Zbojniks Бөтөлкө этикеткасы
Збойниктердин казынасы — бул Zbojnicka жемиш дистилляттары үчүн этикетка дизайны. Словак тилинде Zbojnicka Збойникке таандык дегенди билдирет. Збойниктер крепостнойлукка каршы көтөрүлүштөргө катышкан каракчылар болгон, ал эми эл алар Словакиянын тоолорунда казыналарды каткан деп ишенген. Этикетка дистилляттарды Збойниктердин казынасы катары көрсөтөт. Жогору жагында Велки Розсутец тоосу сүрөттөлгөн, ал эми ар кайсы аймактардын словак орнаменттери дизайнды алкактап турат. Гравюра стилиндеги иллюстрациялар жумшак текстуралуу күңүрт крем түстөгү кагазга эки түстө басылган. Продукттун аталышы алтын түстөгү рельефтик басма менен түшүрүлгөн.
About the A' Design Award Алтын байгеси
The Treasure of Zbojniks Бөтөлкө этикеткасы – A' Design Award Алтын байгесинин жеңүүчүсү, биринчи класстагы, укмуштуудай жана көрүнүктүү дизайндарга берилген эң бедели жогору таануу. Алтын жеңүүчүлөр – өтө жаңычыл, көрөгөч, көз уялтырарлык жаркыраган чыгармалар, алар авторлорунун таланты, акылмандыгы жана чеберчилигин чагылдырат. The Treasure of Zbojniks Бөтөлкө этикеткасы эң жогору бааланган, тренд жараткан, монументалдуу ойлоп табуу болуп, теңдешсиз баалуулук берет деп күтүлөт. Бул Алтын байгени жеңген дизайн – искусство, илим, дизайн жана технологиянын чек араларын кеңейткен укмуштуудай, сыйлуу долбоор. The Treasure of Zbojniks Бөтөлкө этикеткасы катуу каалоо жаратат, ышкыны ойготот, чыгармачылыкка үндөйт жана арбайт.
Press Kit
- Unique Properties
- Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
- Dimensions & Packaging
- The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
- Tags
- packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
- Production Technology
- The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
- Design Challenge
- The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
- Inspiration
- People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
- Project Duration
- The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
- Operation Flow
- The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
- Image Credits
- Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
