Using Stuff Плакат by Juyoung Hwang is a highly esteemed winner of the very prestigious 2022 A' Design Award Коло байгеси in Графика, Иллюстрация жана Визуалдык Коммуникация Дизайны Competition Category.

КолоГрафика· 2022

Using Stuff Плакат

by Juyoung Hwang

Client: JIMMYnYOM

A' Design Award Коло байгеси Winner in Графика Category

13,424

Verified Award Winner

Verify Award Status for #136982

Азыр ачуу Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Using Stuff Плакат

Use Stuff долбоору ар кандай типтеги объекттерди колдонуу менен тасманын постерин реконструкциялады. Көркөм чыгармалар объекттин оригиналдуу формасынан жана функциясынан, ошондой эле ар бир тасманын кол тамгасынан шыктанган. Колдонулган объекттер каалаган убакта, каалаган жерден табууга оңой болгон нерселер менен жасалган. Долбоордун темасы учурда талкууланып жаткан коомдук маселелерди камтыйт (Орусия-Украина согушу, Ковид-19 ж.б.). Ал темаларды Джеймс Бонд сыяктуу белгилүү тасмалар менен байланыштыруу аркылуу көрүүчүлөргө оңой жеткиликтүү болуу үчүн иштелип чыккан. Ар бир чыгарма ачык түстөрдөн жана жөнөкөй фондон турат, бул көрүүчүлөргө темага көбүрөөк көңүл бурууга мүмкүндүк берет.

The Recognition

About the A' Design Award Коло байгеси

Using Stuff Плакат – A' Design Award Коло байгесинин жеңүүчүсү, чыгармачылыгы, тапкычтыгы жана зээндүүлүгү менен айырмаланган сонун дизайндарга берилген жогорку бедели бар таануу. Коло жеңүүчүлөр – жетиштүү чеберчиликтүү жана таасирдүү чыгармачыл туундулар, алар авторлорунун бай тажрыйбасын, элестетүүсүн жана тапкычтыгын ырастайт. Using Stuff Плакат жогору бааланган, суктанууга жана сүйүүгө татыган буюм, өзгөчө кесипкөй жана жаңычыл болот деп күтүлөт. Бул Коло байгени жеңген дизайн искусство, илим, дизайн жана технологиядагы мыкты практиканы камтыйт жана майда-чүйдөсүнө көңүл бургандыгы менен мыкты. Using Stuff Плакат муктаждыкты сонун канааттандырат, каалоого тийет, сезимдерди арбайт жана кызыгууну козгойт.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The "Using Stuff" project reconstructed a movie poster, using various shapes and silhouettes of objects. When he made these posters, he parodied movies, using small objects around people's daily lives. Via these posters, people were made to think through current problematic issues (the Russian-Ukraine war, Covid, etc.) or to have fun by combining the existing movie signatures. This project is inspired by the action that comes from the intrinsic form and a function of an object. Vivid colors and simple backgrounds have been applied to these artworks to have the viewers focus on the story of the themes and the contents.
Dimensions & Packaging: A2-420*594(mm), 32bit, 300dpi(Digital printing), 72dpi(web)
Tags: Poster, Illust, Digitalprinting, Visual, communication
Production Technology: First, draw a picture and place an object on top. And then take a picture of the set work. Finally,the footage is corrected with a design tool(photoshop,Illustrator) and digitally optimized.
Design Challenge: The important factors that they always worry about are understanding and memory. The goal is to make a variety of issues easy to understand and remember for a long time. A good metaphor becomes a story, and people remember it. And the designer wants to spread it and have a positive impact in such a direction.
Research: Everyday, this guy watches problems and incidents happening on YouTube. And he thinks about the essence of human beings that people have had for a long time. From there, he looks for the ways to have the viewers remind themselves of the recurring problems, so that they wouldn't forget them. That's the "Story". Through the story, people find the connection between each element and do not forget it. Even if people don't remember, these designs will remind them of the relevant event again.
Inspiration: By directly using objects, their size and original functions become accessible. The project creates a situation that contrasts with the characteristics of the object. Through artworks, Juyoung Hwang tries to show different perspectives on the functions of the objects. Then, he finds a way to link the objects with recent social issues, related contents, or others. When the sketch is completed, the final visualization is done so that users can be impressed and understand easily.
Project Duration: "Using Stuff" project started in March 2016 in Incheon and still ongoing. Project was exhibited in Yeonsu-gu, Incheon in March 2017 and Jung-gu, Incheon in July 2020.
Operation Flow: These artworks can be optimized for the web and be accessible for anyone in SNS. Especially, the artworks are expected to communicate with people as NFTs. A digital exhibition can be held if the artworks are collected to a certain level. In addition, offline exhibitions are possible, showing various potentials through the project.
Image Credits: Image #01 : Designer Juyoung Hwang (Designer), Variations, 2022.
Image #02 : Designer Juyoung Hwang (Designer), Variations, 2022.
Image #03 : Designer Juyoung Hwang (Designer), R_Alien bond, 2016.
Image #04 : Designer Juyoung Hwang (Designer), B_Mobbydick, 2020.
Image #05 : Designer Juyoung Hwang (Designer), X_Star wars, 2022.