Johnnie Walker Limited Edition Белек таңгагы by Ofen Hu

Johnnie Walker Limited Edition Белек таңгагы by Ofen Hu is a highly esteemed winner of the very prestigious 2022 A' Design Award Алтын байгеси in Таңгактоо Дизайны Competition Category.

АлтынТаңгактоо· 2022

Johnnie Walker Limited Edition Белек таңгагы

by Ofen Hu

Client: Diageo Foreign Wine Trading (Shanghai) Co., Ltd

A' Design Award Алтын байгеси Winner in Таңгактоо Category

56,168

Verified Award Winner

Verify Award Status for #138822

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Johnnie Walker Limited Edition Белек таңгагы

Johnnie Walker Limited Edition — Кытайдагы Күз ортосу майрамына арналып чыгарылган виски бөтөлкөсү үчүн белек таңгагынын дизайны. Күз ортосу майрамы үй-бүлөнүн кайра биригүүсү үчүн маанилүү учур болгондуктан, дизайндын темалары — үй, кайра биригүү жана сезим. Дизайн салттуу кытай архитектурасынын эшиктери менен терезелеринен шыктанып жаралган. Сырткы куту кош эшик сыяктуу ачылып, ортосундагы магнит топчу менен жабык абалда кармалат жана ичиндеги бөтөлкөнү көрсөтөт. Анда орхидеялар, көпөлөктөр жана ырыс алып келүүчү булуттар сүрөттөлгөн. Кутуга алтын жалатуу жана лазер менен кесүү колдонулуп, бөтөлкөгө кум чачыратуу (пескоструйдук) иштетүү жасалган.

The Recognition

About the A' Design Award Алтын байгеси

Johnnie Walker Limited Edition Белек таңгагы – A' Design Award Алтын байгесинин жеңүүчүсү, биринчи класстагы, укмуштуудай жана көрүнүктүү дизайндарга берилген эң бедели жогору таануу. Алтын жеңүүчүлөр – өтө жаңычыл, көрөгөч, көз уялтырарлык жаркыраган чыгармалар, алар авторлорунун таланты, акылмандыгы жана чеберчилигин чагылдырат. Johnnie Walker Limited Edition Белек таңгагы эң жогору бааланган, тренд жараткан, монументалдуу ойлоп табуу болуп, теңдешсиз баалуулук берет деп күтүлөт. Бул Алтын байгени жеңген дизайн – искусство, илим, дизайн жана технологиянын чек араларын кеңейткен укмуштуудай, сыйлуу долбоор. Johnnie Walker Limited Edition Белек таңгагы катуу каалоо жаратат, ышкыны ойготот, чыгармачылыкка үндөйт жана арбайт.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
Dimensions & Packaging: Length 15cm width 11.5cm height 36cm
Tags: Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
Production Technology: The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
Design Challenge: The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
Research: In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
Inspiration: "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
Project Duration: Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
Operation Flow: The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
Team Members: Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan
Image Credits: Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd