The Land of Rocks Көргөзмө стенди by Weixian He and Baoyang Wei

The Land of Rocks Көргөзмө стенди by Weixian He and Baoyang Wei is a highly esteemed winner of the very prestigious 2023 A' Design Award Күмүш байгеси in Соода Көргөзмөсү Архитектурасы, Интерьерлери жана Экспозиция Дизайны Competition Category.

КүмүшСоода Көргөзмөсү· 2023

The Land of Rocks Көргөзмө стенди

by Weixian He and Baoyang Wei

Client: Wise Space Aesthetics

A' Design Award Күмүш байгеси Winner in Соода Көргөзмөсү Category

16,970

Verified Award Winner

Verify Award Status for #139921

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Land of Rocks Көргөзмө стенди

«Таштар өлкөсү» (The Land of Rocks) — 2020-жылы Гуанчжоу дизайн жумалыгында синтерленген таш брендине арналып түзүлгөн убактылуу көргөзмө мейкиндиги. Стенддин аянты 180 чарчы метрди түзөт. Жарым-жартылай жабык жана жарым-жартылай ачык жайгашуу конокторду ар түрдүү маршрут боюнча багыттайт, ал эми жайгаштырылган дубалдардагы кесилген тешиктер таштын оймо-үлгүлөрүн сырттан да, ичтен да көрүүгө мүмкүндүк берет. Сахнанын борборунда «Таш гүлү» (Rock Flower) аттуу ийилген конструкция орун алган. Дизайн синтерленген таш, жашоо жана шаар ортосундагы байланышты көрүнүктүү жана оңой сезиле турган кылып чагылдырат.

The Recognition

About the A' Design Award Күмүш байгеси

The Land of Rocks Көргөзмө стенди – A' Design Award Күмүш байгесинин жеңүүчүсү, жогорку деңгээлдеги, көркөм жана таасирдүү дизайндарга берилген өзгөчө бедели жогору таануу. Күмүш жеңүүчүлөр – өтө тамаша жана абдан чыгармачыл иштер, алар авторлорунун мыкты билимин, талантын жана сезгичтигин көрсөтөт. The Land of Rocks Көргөзмө стенди сонун, үлгүлүү, өзгөчө кесипкөй жана терең жаңычыл чыгарма болот деп күтүлөт. Бул Күмүш байгени жеңген дизайн – искусство, илим, дизайн жана технологиянын чек араларын кеңейтүүгө салым кошкон көрүнүктүү ойлоп табуу. The Land of Rocks Көргөзмө стенди баардыгы кызыккан чыгарма, ал каалоону ойготот, жагымдуу сезимдерди алып келет жана таң калуу менен суктанууну жаратат.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Custom, high-end, professional brand essence" given to show the space inside and outside.The main products combined with the brand culture are displayed in front of the public through a variety of aesthetic forms to create a visual, sensory and experiential immersive experience place.The purpose is not only to express exhibitionality and artistry, but also to attract the attention of designers and professionals and create conditions for brand communication and brand appreciation.
Dimensions & Packaging: 180sqm
Tags: Brand exhibition, temporary exhibition, ceramic tile, sintered stone, Guangzhou
Production Technology: Arrangement and encircle do not cause closure or isolation. On the contrary, through special arrangement and cut crevices, one can see the beautiful and varied posture of the stone patterns from the outside to the inside. Or watching people from the inside out as they move and stare curiously at them.
Design Challenge: The huge theme of the relationship between sintered stone, habitation and city is challenging to express through a limited space in a limited time period. We have a primary and secondary layout of a spatial structure, giving full consideration to the design aesthetic feeling and functionality, semi-enclosed and semi-open structure to create a dynamic visiting line. Visitors can control the rhythm of moving and static, fast and slow, so that visitors have a sense of immersion.
Research: From the point of view of the brand, while fully displaying the advantages of the product, we need to express the deeper cultural connotation, that is, to make the relationship between sintered stone, habitation and city visible, palpable and experiential, which is the focus of our design. This relationship is not straightforward, but requires people to place themselves in the space, heart feeling. So when we design, we need to consider how to make the visitors have a more delicate touch point - Architecture should become more open in the city, both formally and emotionally.
Inspiration: What is the relationship between sintered stone, habitation and city? One lives in the city, moving between different buildings and staying sometimes. This exhibition space is like the epitome of urban architecture. The sintered stone and its application products are integrated into the space, and the building will no longer be a "shelter" without emotion. Endowed with the soul of nature, the architecture has more flexibility and is infinitely close to people's hearts.
Project Duration: The project was constructed and completed in Guangzhou in December 2020, and was exhibited at Pavilion 2C06, Hall 2, Guangzhou Design Week from December 3 to December 6, 2020.
Operation Flow: To meet the requirements of semi-open interaction, the entrance presents the characteristics of rigid and flexible sintered stone in two ways. Symmetric and asymmetric docking - Together. The flexibility and suppleness of sintered stone as the first impression to attract the attention of visitors. The "Rock flower" structure stands in the center of the stage as the protagonist, with graceful curves extending upward. When you sit on the bench and look up, the clouds glow implicitly, like a dream.
Team Members: Chief Designer: Weixian He
Designer: Baoyang Wei
Designer: Fengming Tang
Image Credits: Image #1, 2, 3, 4, 5: Photographer Zhuoquan Wu
Video shooting and editing: Zhuoquan Wu