Күмүш Таңгактоо · 2022
Koch's Meerrettich Ребрендинг
- A' Design Award Күмүш байгеси 2022 in Таңгактоо
- CLIENT: KOCHS Meerrettich & Feinkost GmbH
- Estimated Number of Design Views: 25,950
- Verification code 551A79CDED · Verify this award
Colors
About Koch's Meerrettich Ребрендинг
Тамырына кайтуу урааны, учурда тамак-аш өнөр жайын багындырууда. Байыркы тамыр жашылчалар, анын ичинде хрен, учурда абдан популярдуу. Текчелерде брендди жандандыруу үчүн, Wolkendieb Kochs брендинин идентификациясын жана таңгак портфелин кайра ишке киргизди. Логотип кайраттуураак жана көрүнүктүү болушу үчүн модернизацияланган. Жаңы дизайн иштетилбеген табигый ингредиенттерди жана кошумчалары же консерванттары жок таза рецепттерди чагылдырууга багытталган. Талаадан түз керектөөчүгө жаңы: түз, жөнөкөй жана сүйүү менен даярдалган!
About the A' Design Award Күмүш байгеси
Koch's Meerrettich Ребрендинг – A' Design Award Күмүш байгесинин жеңүүчүсү, жогорку деңгээлдеги, көркөм жана таасирдүү дизайндарга берилген өзгөчө бедели жогору таануу. Күмүш жеңүүчүлөр – өтө тамаша жана абдан чыгармачыл иштер, алар авторлорунун мыкты билимин, талантын жана сезгичтигин көрсөтөт. Koch's Meerrettich Ребрендинг сонун, үлгүлүү, өзгөчө кесипкөй жана терең жаңычыл чыгарма болот деп күтүлөт. Бул Күмүш байгени жеңген дизайн – искусство, илим, дизайн жана технологиянын чек араларын кеңейтүүгө салым кошкон көрүнүктүү ойлоп табуу. Koch's Meerrettich Ребрендинг баардыгы кызыккан чыгарма, ал каалоону ойготот, жагымдуу сезимдерди алып келет жана таң калуу менен суктанууну жаратат.
Press Kit
- Unique Properties
- The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
- Dimensions & Packaging
- Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
- Tags
- packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
- Production Technology
- The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
- Design Challenge
- The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
- Research
- Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
- Inspiration
- KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
- Project Duration
- The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
- Operation Flow
- To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
