Hair For Hope Cancer Care Initiative Илгерилетүү by Onedor Co. Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award Коло байгеси in Социалдык Дизайн Competition Category.
КолоСоциалдык· 2023
Hair For Hope Cancer Care Initiative Илгерилетүү
Client: Onedor Co. Ltd.
A' Design Award Коло байгеси Winner in Социалдык Category
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- Verified Award Winner
- Verify Award Status for #141480
The Design
About Hair For Hope Cancer Care Initiative Илгерилетүү
Hair for Hope - бул рак оорусунан жабыркагандарга камкордук көрүү боюнча Үмүт фондусу тарабынан башталган чач тартуу кайрымдуулук иш-чарасы. Бул иш-чара жаш адамдарды коомдук жакшылык жасоо жөнүндө билим берүүдө эң таасирдүү болуп саналат. Команда анын катышуучулар менен байланышын жана тажрыйбасын бекемдөө үчүн кызматты жана бренд айкындыгын иштеп чыккан. Келечекте бул демилге жана айкындык рак оорусунан жабыркагандар өз тажрыйбалары менен бөлүшүүсү жана жаш муун коомдун пайдасы үчүн аракет кылып таасир толкундарын жаратышы үчүн аракетке чакыруу символуна айланат. Сиз кимдир бирөө үчүн үмүт боло аласыз.
The Recognition
About the A' Design Award Коло байгеси
Hair For Hope Cancer Care Initiative Илгерилетүү – A' Design Award Коло байгесинин жеңүүчүсү, чыгармачылыгы, тапкычтыгы жана зээндүүлүгү менен айырмаланган сонун дизайндарга берилген жогорку бедели бар таануу. Коло жеңүүчүлөр – жетиштүү чеберчиликтүү жана таасирдүү чыгармачыл туундулар, алар авторлорунун бай тажрыйбасын, элестетүүсүн жана тапкычтыгын ырастайт. Hair For Hope Cancer Care Initiative Илгерилетүү жогору бааланган, суктанууга жана сүйүүгө татыган буюм, өзгөчө кесипкөй жана жаңычыл болот деп күтүлөт. Бул Коло байгени жеңген дизайн искусство, илим, дизайн жана технологиядагы мыкты практиканы камтыйт жана майда-чүйдөсүнө көңүл бургандыгы менен мыкты. Hair For Hope Cancer Care Initiative Илгерилетүү муктаждыкты сонун канааттандырат, каалоого тийет, сезимдерди арбайт жана кызыгууну козгойт.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.
Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently. - Dimensions & Packaging
- The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.
In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals. - Tags
- Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
- Production Technology
- The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
- Design Challenge
- In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
- Research
- The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.
The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized. - Inspiration
- Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.
The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit. - Project Duration
- The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
- Operation Flow
- This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
- Patents
- N/A
- Team Members
- HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR
ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist - Image Credits
- Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.
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