Italian Capital of Culture Логотип Жана Ишке Киргизүү Кампаниясы by Akomi

Italian Capital of Culture Логотип Жана Ишке Киргизүү Кампаниясы by Akomi is a highly esteemed winner of the very prestigious 2023 A' Design Award Күмүш байгеси in Графика, Иллюстрация жана Визуалдык Коммуникация Дизайны Competition Category.

КүмүшГрафика· 2023

Italian Capital of Culture Логотип Жана Ишке Киргизүү Кампаниясы

by Akomi

Client: Municipalities of Brescia and Bergamo

A' Design Award Күмүш байгеси Winner in Графика Category

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Colors

The Design

About Italian Capital of Culture Логотип Жана Ишке Киргизүү Кампаниясы

Бир логотип эки башка шаар (Бергамо жана Брешиа, 2023-жылы Италиянын Маданият борбору катары бириккен) тарабынан бөлүшүлгөн, поп маданияттан шыктанган жана убакыттын өтүшү менен өнүгүп турууга ылайыкталган. Бүткүл геометрия өнөр жай шаарларынын стереотипин жокко чыгаруу жана биринчи ковид-19 толкуну учурунда алардын туруктуулугун белгилөө максатында, эки шаар жакшы белгилүү болгон курулуш таякчаларынан шыктанган, туруктуу калыңдыгы бар сызыктуу элементтердин ийилишине негизделген. Белгилүү кызыл элемент бир эле учурда 3 жана В гана эмес, ошондой эле ар кандай контексттерде ар кандай маанилерди жана формаларды ала алат.

The Recognition

About the A' Design Award Күмүш байгеси

Italian Capital of Culture Логотип Жана Ишке Киргизүү Кампаниясы – A' Design Award Күмүш байгесинин жеңүүчүсү, жогорку деңгээлдеги, көркөм жана таасирдүү дизайндарга берилген өзгөчө бедели жогору таануу. Күмүш жеңүүчүлөр – өтө тамаша жана абдан чыгармачыл иштер, алар авторлорунун мыкты билимин, талантын жана сезгичтигин көрсөтөт. Italian Capital of Culture Логотип Жана Ишке Киргизүү Кампаниясы сонун, үлгүлүү, өзгөчө кесипкөй жана терең жаңычыл чыгарма болот деп күтүлөт. Бул Күмүш байгени жеңген дизайн – искусство, илим, дизайн жана технологиянын чек араларын кеңейтүүгө салым кошкон көрүнүктүү ойлоп табуу. Italian Capital of Culture Логотип Жана Ишке Киргизүү Кампаниясы баардыгы кызыккан чыгарма, ал каалоону ойготот, жагымдуу сезимдерди алып келет жана таң калуу менен суктанууну жаратат.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over.
Dimensions & Packaging: Minimum height of the logo: 10 mm
Tags: graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
Production Technology: Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
Design Challenge: The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
Research: As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
Inspiration: The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
Project Duration: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
Operation Flow: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.