Bioo Биотехнологиялык Лампа by Kutuko Studio

Bioo Биотехнологиялык Лампа by Kutuko Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Алтын байгеси in Кино, Видео жана Анимация Дизайны Competition Category.

АлтынКино· 2023

Bioo Биотехнологиялык Лампа

by Kutuko Studio

Client: Kutuko Studio S.L.

A' Design Award Алтын байгеси Winner in Кино Category

78,090

Verified Award Winner

Verify Award Status for #144872

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bioo Биотехнологиялык Лампа

Bioo, биологиялык алмаштыргыч. Керамика жана тыгындар сыяктуу туруктуу материалдардан жасалган арткы жарыктуу казанга таянган өсүмдүккө тийүү аркылуу иштетилген лампа. Бул Bioo люкс, бул жаңы ишке киргизүүнүн инновациясына жана технологиясына дал келүү үчүн визуалдык искусствону жана жогорку таасирдүү чыгармачылыкты жаратууга мүмкүнчүлүк берген зергер. Башынан эле максат айкын болгон, укмуштуудай, жарашыктуу жана эстетикалык видео жаратуу.

The Recognition

About the A' Design Award Алтын байгеси

Bioo Биотехнологиялык Лампа – A' Design Award Алтын байгесинин жеңүүчүсү, биринчи класстагы, укмуштуудай жана көрүнүктүү дизайндарга берилген эң бедели жогору таануу. Алтын жеңүүчүлөр – өтө жаңычыл, көрөгөч, көз уялтырарлык жаркыраган чыгармалар, алар авторлорунун таланты, акылмандыгы жана чеберчилигин чагылдырат. Bioo Биотехнологиялык Лампа эң жогору бааланган, тренд жараткан, монументалдуу ойлоп табуу болуп, теңдешсиз баалуулук берет деп күтүлөт. Бул Алтын байгени жеңген дизайн – искусство, илим, дизайн жана технологиянын чек араларын кеңейткен укмуштуудай, сыйлуу долбоор. Bioo Биотехнологиялык Лампа катуу каалоо жаратат, ышкыны ойготот, чыгармачылыкка үндөйт жана арбайт.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The objective was clear, to generate a spectacular, elegant and aesthetic video. The product, a lamp of an excellent design with a switch out of the norm but within nature. A biological switch. This high-end product, exclusively produced in Barcelona, turns on at the touch of your favorite plant.
Dimensions & Packaging: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimised with .mp4 compression codecs (h264).
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Tags: 3D, 3DMax, Animation, C4D, CINEMA 4D, Interior design, Motion Design, Motion graphics, Render
Production Technology: To create the main art and still on which to base the aesthetics of the whole project we started with a search for references and inspiration on websites such as Behance, Vimeo or Pinterest which we accumulated on moodboards within the Milanote website. To take it to 3D we always use Cinema 4D software and the Redshift rendering engine. The hand tracking part was done with a motion capture camera and then corrected in Cinema 4D itself. The particle simulations were done with the xparticles plugin.
Design Challenge: The biggest challenge was the implementation of the realistic hand, we looked for a 3d scan of a real hand and did the rigging. We worked on the textures trying to make it look as close as possible to reality. On the other hand it was also difficult to make all the interior spaces maintain the same style, making it look like each shot was part of a whole.
Research: The exclusivity of the product allowed us to develop high quality art, minimalism and cleanliness of each shot. The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors and managers who, through an internal platform for the correct monitoring of the project, fulfilled the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx.
Inspiration: We want to generate spectacularity, intrigue, expectation. Create a climate of nature and emotion, convey the feeling of precision, reinforcing light and nature as design elements.
Project Duration: The project started in September 2021 and was completed in January 2022 in Madrid, Kutuko Studio.
Operation Flow: The video project is a standard Full-HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Patents: Kutuko Studio S.L.
Team Members: - Creative Director:
Carlos Cabrera
Ibón Vergara

- 3D Artist:
Mario Fides
Javier García

- 2D Artist:
Víctor Angulo

-SFX:
Rodrigo Marchán
Image Credits: Boutique Visual Kutuko Studio, Bioolux, 2021