Douyin Иш тактасынын тиркемеси by Douyin Experience Design Center is a highly esteemed winner of the very prestigious 2023 A' Design Award Күмүш байгеси in Интерфейс, Интеракция жана Колдонуучу Тажрыйбасы Дизайны Competition Category.
КүмүшИнтерфейс· 2023
Douyin Иш тактасынын тиркемеси
by Douyin Experience Design Center
Client: Douyin Group
A' Design Award Күмүш байгеси Winner in Интерфейс Category
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- Verified Award Winner
- Verify Award Status for #149651
The Design
About Douyin Иш тактасынын тиркемеси
Douyin PC — жеке компьютерлерде видео контентти көрүү үчүн иш тактасынын тиркемеси жана веб-интерфейси. Douyin PC үй шартында, эс алууда жана жумуштан тышкары убакта чоң экранда көрүү үчүн иштелип чыккан. Сол жактагы навигация тик каналдарды сунуштайт, ал эми сунушталган баракча демейки боюнча ачылат. Колдонуучулар чычканды сыдыруу аркылуу видеолорду алмаштыра алышат жана контентти жактыруу жана кыстармага кошуу үчүн тез баскычтарды колдоно алышат. Видео ойнотуу учурунда соода кылуу жана түз эфирлер учурунда белек тартуулоо да колдоого алынат. Ыңгайлашма жайгашуу MacOS жана Windows экрандарынын өлчөмдөрүнө туура келет.
The Recognition
About the A' Design Award Күмүш байгеси
Douyin Иш тактасынын тиркемеси – A' Design Award Күмүш байгесинин жеңүүчүсү, жогорку деңгээлдеги, көркөм жана таасирдүү дизайндарга берилген өзгөчө бедели жогору таануу. Күмүш жеңүүчүлөр – өтө тамаша жана абдан чыгармачыл иштер, алар авторлорунун мыкты билимин, талантын жана сезгичтигин көрсөтөт. Douyin Иш тактасынын тиркемеси сонун, үлгүлүү, өзгөчө кесипкөй жана терең жаңычыл чыгарма болот деп күтүлөт. Бул Күмүш байгени жеңген дизайн – искусство, илим, дизайн жана технологиянын чек араларын кеңейтүүгө салым кошкон көрүнүктүү ойлоп табуу. Douyin Иш тактасынын тиркемеси баардыгы кызыккан чыгарма, ал каалоону ойготот, жагымдуу сезимдерди алып келет жана таң калуу менен суктанууну жаратат.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Douyin PC includes web and desktop application. In order to meet the needs of computer users for large screen consumption in scenarios such as home&leisure and off duty. We provide recommended channels, live broadcast, shopping, private message interactive experience and so on. We hope that in the computer scene, Douyin PC will be the first choice when our users discover and consume content. The content will be rich and diverse, the product will be able to meet diversified needs.
- Dimensions & Packaging
- The application is designed for all MacOS and Windows desktop sizes,and adopts an adaptive design.
- Tags
- Desktop Application, User Experience, Interaction Design, User Interface, Responsive Design, Content Consumption
- Production Technology
- In the user research phase, we use qualitative and quantitative tools such as user interviews, competitive product analysis, and data analysis to mine and analyze user needs. In the design phase, we use Figma, Adobe After Effect, and Principle to design this desktop application and user interface,and build a unique design system. In the product launch stage, we continuously analyze and verify through AB test, carry out product iteration through data feedback, and bring users the ultimate content consumption experience through accurate recommendation algorithms.
- Design Challenge
- In the process of product development, implementation or research, we mainly face two challenges: due to the large and growing user group, we need to respond to changing and diverse user needs and constantly iterate product functions. At product design level, designers need to constantly explore how to provide users with a better and more differentiated consumption experience in the PC scenario.
- Research
- User research: We collect user needs for content consumption and product satisfaction through user interviews, NPS satisfaction surveys, survey questionnaires, focus groups, etc., to find directions for exploration;
Human-computer interaction: through research on PC equipment characteristics, system capabilities and user habits to ensure product ease of use;
Other research: testing, AB test, data analysis. - Inspiration
- IIn the design of Douyin desktop application, having a sense of Douyin brand and PC-end products are two crucial keywords. The breakthrough of product construction is to provide an experience design that not only has the DNA of the Douyin brand but also conforms to the characteristics of PC equipment, which makes Douyin PC a more unique existence than other products.
- Project Duration
- The project was launched in China in June 2021, with the Douyin web version launched.The Windows application was launched in January 2022, and the Mac application was launched in June 2022. This is an ongoing process with updates depending on new needs.
- Operation Flow
- The left navigation provides more vertical channels, and the recommended page is opened by default.Users can scroll the mouse to switch videos, use shortcut keys to like and bookmark, and can also shop while watching videos. It is also very convenient to give gifts while watching live broadcasts.
- Team Members
- Sainan Guan
Di Chen
Wen Nie
Zetao Guo
Siyuan Ren - Image Credits
- Pictures and videos are from the free resource website： http://pixabay.com/zh/
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