Reshock Coffee Продуктунун Таңгагы by Weiche Wu is a highly esteemed winner of the very prestigious 2023 A' Design Award Коло байгеси in Таңгактоо Дизайны Competition Category.
КолоТаңгактоо· 2023
Reshock Coffee Продуктунун Таңгагы
by Weiche Wu
Client: Reshock Coffee
A' Design Award Коло байгеси Winner in Таңгактоо Category
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- Verified Award Winner
- Verify Award Status for #150344
The Design
About Reshock Coffee Продуктунун Таңгагы
Reshock Coffee - Чиайи округунан чыккан Тайвандык бренд. Негиздөөчүсү Али тоосунда өстүрүлгөн сапаттуу кофе дандарын тандап, дүйнөгө таанытат. Reshock Coffee дизайны тоодогу күндүн чыгышынын кооздугунан шыктанган. Логотип бул кооз толкундардын атмосферасын чагылдырат. Белек кутучасы күндүн чыгышын чагылдырган саякатты, ал эми ички пакеттер бул эбегейсиз жердин табиятын жана маданиятын көрсөтөт. Коробканы ачуу менен сиз бул сапаттуу кофенин даамын татып гана тим болбостон, тоодон күндүн чыгышынын таасирдүү учурун да сезе аласыз.
The Recognition
About the A' Design Award Коло байгеси
Reshock Coffee Продуктунун Таңгагы – A' Design Award Коло байгесинин жеңүүчүсү, чыгармачылыгы, тапкычтыгы жана зээндүүлүгү менен айырмаланган сонун дизайндарга берилген жогорку бедели бар таануу. Коло жеңүүчүлөр – жетиштүү чеберчиликтүү жана таасирдүү чыгармачыл туундулар, алар авторлорунун бай тажрыйбасын, элестетүүсүн жана тапкычтыгын ырастайт. Reshock Coffee Продуктунун Таңгагы жогору бааланган, суктанууга жана сүйүүгө татыган буюм, өзгөчө кесипкөй жана жаңычыл болот деп күтүлөт. Бул Коло байгени жеңген дизайн искусство, илим, дизайн жана технологиядагы мыкты практиканы камтыйт жана майда-чүйдөсүнө көңүл бургандыгы менен мыкты. Reshock Coffee Продуктунун Таңгагы муктаждыкты сонун канааттандырат, каалоого тийет, сезимдерди арбайт жана кызыгууну козгойт.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Reshock Coffee is a Taiwanese brand from Chiayi. The founder of the company selects high quality coffee bean that is grown in Ali Mountain, she would like to introduce those good Taiwanese coffee bean to customers. In order to present those well selected coffee bean, the concept of the gift box is emerging iconic sunrise view at Ali Mountain with different nature and culture elements, to make the customer experiencing the gift from the mountain.
- Dimensions & Packaging
- 420 mm x 200 mm x 40 mm
- Tags
- coffee, packaging design, sunrise, Ali Mountain, Taiwan
- Production Technology
- The packaging is made form paper, the structure of the box is like a drawer. By pulling out the inner box, customer could experience a sunrise movement.
- Design Challenge
- Transferring iconic sunrise movement to tangible packaging design is the challenge of this project. By studying how customers will open the box, we apply this concept to the packaging design, and make them experience this beautiful and magic moment.
- Research
- Before the project starts, we collect all the natural environment material from Ali Mountain includes plants, animals, insects and natural movements. Those materials inspire us to design this unique packaging which transfer the local elements to tangible packaging structure. By open the packaging, customers can experience the beauty of Ali Mountain.
- Inspiration
- The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
- Project Duration
- The project started in July 2021 and finished in January 2022 in Taipei, Taiwan. The product started to sell from January 2022 until now.
- Operation Flow
- The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
Inside the gift box, the small packs of the coffee are printed with the local nature and culture elements. The silhouette-like design shows those creatures are facing toward the admiring sun that is rising from the mountain Ali, which nurturing these treasure. When you taste the high quality coffee, those impressive experience will appear at the same time. - Patents
- Copyrights belong to Reshock Coffee and Union Atelier, 2022.
Trademark holder: Restock Coffee 2021. - Team Members
- Union Atelier
Brand Design Director: Weiche Wu
Senior Visual Designer: Jiasin Jhang - Image Credits
- Photographer: Weiche Wu
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