Zao from Xinghua Village Арак таңгагы by Chunyang Wang

Zao from Xinghua Village Арак таңгагы by Chunyang Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award Күмүш байгеси in Таңгактоо Дизайны Competition Category.

КүмүшТаңгактоо· 2023

Zao from Xinghua Village Арак таңгагы

by Chunyang Wang

Client: Qiangyuanzao

A' Design Award Күмүш байгеси Winner in Таңгактоо Category

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Verified Award Winner

Verify Award Status for #151010

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zao from Xinghua Village Арак таңгагы

Синхуа айылынан чыккан Zao — кытай арагы үчүн иштелип чыккан таңгак дизайны. Иллюстрацияланган негизги оймо-чиймеде буудайды өстүрүү жана аны аракка айландыруу процесси чагылдырылган. Серия аталышындагы кытай иероглифи европалык готикалык тамга формалары менен айкалыштырылган. Ичке сызыктар жана кооздук оймолор салтты заманбап дизайн менен байланыштырат. Этикеткада ичке сызыктуу күмүш басым технологиясы колдонулган, ал эми кутуда кол менен сезүүгө мүмкүн болгон UV караңгы сызыктар пайдаланылган. Тунук бөтөлкө арактын таза түсүн көрсөтөт. Дизайндын максаты — кытай арагын жаштарга жана ар түрдүү маданияттагы адамдарга тааныштыруу.

The Recognition

About the A' Design Award Күмүш байгеси

Zao from Xinghua Village Арак таңгагы – A' Design Award Күмүш байгесинин жеңүүчүсү, жогорку деңгээлдеги, көркөм жана таасирдүү дизайндарга берилген өзгөчө бедели жогору таануу. Күмүш жеңүүчүлөр – өтө тамаша жана абдан чыгармачыл иштер, алар авторлорунун мыкты билимин, талантын жана сезгичтигин көрсөтөт. Zao from Xinghua Village Арак таңгагы сонун, үлгүлүү, өзгөчө кесипкөй жана терең жаңычыл чыгарма болот деп күтүлөт. Бул Күмүш байгени жеңген дизайн – искусство, илим, дизайн жана технологиянын чек араларын кеңейтүүгө салым кошкон көрүнүктүү ойлоп табуу. Zao from Xinghua Village Арак таңгагы баардыгы кызыккан чыгарма, ал каалоону ойготот, жагымдуу сезимдерди алып келет жана таң калуу менен суктанууну жаратат.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
Tags: Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
Production Technology: The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
Design Challenge: How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
Research: Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
Inspiration: Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
Project Duration: Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021
Operation Flow: When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
Team Members: Chunyang Wang