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Be Genius Кооздук аксессуары by Be Genius

Be Genius Кооздук аксессуары by Be Genius is a highly esteemed winner of the very prestigious 2024 A' Design Award Темир байгеси in Маданий Мурас жана Маданият Өнөр жайы Дизайны Competition Category.


ТемирМаданий Мурас· 2024

Be Genius Кооздук аксессуары

by Be Genius

Client: Be Genius Design

A' Design Award Темир байгеси Winner in Маданий Мурас Category

Colors

The Design

About Be Genius Кооздук аксессуары

Be Genius — байлык менен өркүндөөгө байланыштуу мифтик кытай жаныбары Пикюден шыктанып жасалган кооздук аксессуарларынын сериясы. Бул серияга муздаткыч беттерине орнотулган магниттик бөлүктөр жана ыңгайлуу ачкыч илгичтери кирет, ошондуктан ар бир буюм эстетикалык кооздук катары да, күнүмдүк аксессуар катары да кызмат кыңдайт. Бөлүктөр жезден графикалык формаларды кесип, санарип жол менен басылган түстүү оюмдарды кошуу аркылуу жасалат. Өлчөмдөрү 30х24х2 миллиметрден 50х60х2 миллиметрге чейин ар түрдүү. Дизайн салттуу символду заманбап формалар менен айкалыштырып, кытай маданиятына кызыгуу жаратат.

The Recognition

About the A' Design Award Темир байгеси

Be Genius Кооздук аксессуары – A' Design Award Темир байгесинин жеңүүчүсү, жакшы иштелип чыккан чыгармалардан күтүлгөн кесиптик жана өнөр жайлык талаптарга жооп берген жакшы дизайндарга берилген бедели бар таануу. Темир жеңүүчүлөр авторлорунун зор чеберчилигин, жогорку адистешүүсүн, адистик түшүнүгүн жана чыгармачыл жөндөмүн көрсөтөт. Be Genius Кооздук аксессуары жогору бааланган, суктанууга жана сүйүүгө татыган, практикалык жана жаңычыл чыгарма болот деп күтүлөт. Бул Темир байгени жеңген дизайн тармактын мыкты практикасын бириктирет жана билим менен талант байланышкан жөндөмдүү техникалык мүнөздөмөлөргө ээ. Be Genius Кооздук аксессуары тыкандыгы үчүн урмат тартат жана жашоонун сапатын жакшыртып, дүйнөнү жакшы жерге айландырууга жардам берүү үчүн иштелип чыккан.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The uniqueness of this project lies in drawing inspiration from the mythical Chinese creature Pixiu, a symbol associated with wealth and prosperity in ancient Eastern mythology. By crafting functional decorative items, the project not only preserves the millennia-old symbols of traditional culture but also infuses them with modern elements, making it a distinctive source of inspiration for cultural and creative products. This design not only possesses aesthetic value but also carries the mystery of ancient mythological stories, guiding people to explore the profound essence of Chinese culture.
Dimensions & Packaging
45mm x 50mm x 2mm;
50mm x 60mm x 2mm;
30mm x 24mm x 2mm.
Tags
Metal material, Chinese mythical creature, Pixiu, Decorative item, Daily essential, Modern living.
Production Technology
Cutting graphic shapes on metal copper material, and digitally printing colored patterns.
Design Challenge
In design, striking a balance between tradition and modern aesthetics is crucial. Products should not only carry cultural significance but also meet contemporary needs. Integrating Pixiu's wealth symbolism effectively transforms it into a culturally rich expression, seamlessly blending traditional features. Understanding market preferences through research ensures the product's alignment with trends, creating a desirable item that goes beyond cultural symbolism.
Research
Through in-depth research into the Pixiu mythology, the designer successfully integrated its symbolism into functional product designs, achieving a balance between the preservation and innovation of traditional culture. The products go beyond simple expressions of cultural symbols; they involve a reinterpretation through design, breathing new life into ancient myths and presenting them vividly in the modern context.
Inspiration
The designer drew inspiration from the auspicious and wealth-attracting symbolism of the mythical Chinese creature Pixiu in ancient Eastern mythology. Through in-depth research into the form, legends, and cultural significance of this mythical beast, the designer skillfully blended the charm of ancient aesthetics with modern sensibilities, creating functional everyday decorative items. The key to the design inspiration lies in the adept fusion of the creature's auspicious symbolism with contemporary living, transcending the constraints of time and revitalizing traditional culture in the present day.
Project Duration
The project started in June 2023 in Shenzhen, China and finished in August 2023 in Shenzhen, China.
Operation Flow
Pixiu cultural and creative gifts can showcase their unique charm in various everyday scenarios. For example, magnetic Pixiu-shaped products affixed to refrigerators not only serve as decorative elements but also convey the symbolism of inviting wealth and prosperity, adding a festive atmosphere to the home. Alternatively, designing Pixiu in the form of compact keychains provides convenience for individuals to carry it with them. Such designs transform Pixiu into an auspicious talisman, serving both as a symbol of good fortune and a practical daily accessory.
Patents
苏作登字-2023-F-00268212
Team Members
Designer: Shangfei Lang:
Designer: Cheng Zhong;
Designer: Weihua Kong.
Image Credits
Image # 1: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Image # 2: Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023.
Image # 3: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Image # 4: Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023.
Image # 5: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Video Credits: Shangfei Lang, 2023.

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