Albamon Z Бренд идентификасы by Jobkorea

Albamon Z Бренд идентификасы by Jobkorea is a highly esteemed winner of the very prestigious 2024 A' Design Award Коло байгеси in Графика, Иллюстрация жана Визуалдык Коммуникация Дизайны Competition Category.

КолоГрафика· 2024

Albamon Z Бренд идентификасы

by Jobkorea

Client: Albamon Z

A' Design Award Коло байгеси Winner in Графика Category

16,856

Verified Award Winner

Verify Award Status for #156820

View at A' Design Award Press Release Award Badge

Colors

The Design

About Albamon Z Бренд идентификасы

Albamon Z — Түштүк Кореядагы толук эмес жумуш күнү менен иштөөчү жумуш издөөчүлөр үчүн онлайн жумушка алуу платформасынын бренд идентификасы. Идентика ийкемдүү логотиптен, желек символунан, маскоттон жана оранжевый түс жетектеген жарык түс палитрасынан турат. Ийкемдүү логотип тез жумуш дал келтирүүдөгү жөнөкөйлүктү, интуитивдүүлүктү жана дал келүүнү билдирет. Желек символу автожарыш желектеринен шыктанып жасалган жана тез жумуш табууну билдирет. Маскот жумушка алуу жаңылыктарынын тез жеткирилишин чагылдырат. Дизайн Z муунга багытталган. Платформа иш берүүчүлөр менен жумуш издөөчүлөрдү чат билдирмелери жана жасалма интеллект аркылуу анализдеп дал келтирет.

The Recognition

About the A' Design Award Коло байгеси

Albamon Z Бренд идентификасы – A' Design Award Коло байгесинин жеңүүчүсү, чыгармачылыгы, тапкычтыгы жана зээндүүлүгү менен айырмаланган сонун дизайндарга берилген жогорку бедели бар таануу. Коло жеңүүчүлөр – жетиштүү чеберчиликтүү жана таасирдүү чыгармачыл туундулар, алар авторлорунун бай тажрыйбасын, элестетүүсүн жана тапкычтыгын ырастайт. Albamon Z Бренд идентификасы жогору бааланган, суктанууга жана сүйүүгө татыган буюм, өзгөчө кесипкөй жана жаңычыл болот деп күтүлөт. Бул Коло байгени жеңген дизайн искусство, илим, дизайн жана технологиядагы мыкты практиканы камтыйт жана майда-чүйдөсүнө көңүл бургандыгы менен мыкты. Albamon Z Бренд идентификасы муктаждыкты сонун канааттандырат, каалоого тийет, сезимдерди арбайт жана кызыгууну козгойт.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Albamon Z, a prominent South Korean online recruitment service, specializes in part-time job listings, offering a user-friendly interface for seamless employer-job seeker connections. Prioritizing swift and efficient job matching, the platform utilizes notification chat and artificial intelligence analysis. The distinctive Z-shaped flag serves as a symbol of the brand's dedication to successful job matching service and empowering Generation Z (born between 1997-2012).
Dimensions & Packaging: Albamon Z targets Generation Z, considering their tech-savvy, socially conscious, and flexible nature. Key technological properties include a user-friendly interface, AI based talent recommendation, visually appealing design, instant messaging for quick communication, personalized contents with customized job recommendations, and location-based job listings for reduced commute time and costs. These aspects align with Generation Z's preferences.
Tags: Albamon Z, Part-time job, Recruitment platform, Generation Z
Production Technology: Albamon Z, an online recruitment platform specializing in part-time jobs, prioritizes software development, server infrastructure, and database management, utilizing programming languages, web development frameworks, and cloud computing services. The platform integrates artificial intelligence and machine learning for efficient job matching and user interactions. Our Generation Z-focused brand identity features a slanted logotype, a symbolic flag, a friendly mascot, and a vibrant color palette.
Design Challenge: Designing elements for our brand essence that resonate with Gen-Z was the project's main challenge. The slanted logotype embodies values in quick job-matching: simplicity, intuitiveness, and accuracy. The flag symbol, inspired by car race flags, signifies swift job securing and victory. The mascot personifies our key feature—swift recruitment news delivery. The color palette, led by the primary color orange, embodies success and joy, aligning seamlessly with Generation Z's preferences.
Research: A user survey identified key challenges for part-time job seekers and recruiters, highlighting difficulties in swiftly hiring candidates meeting criteria and obtaining personalized search results. Albamon Z responds by enhancing employment opportunities, fostering local community development, supporting career growth, and making a positive economic impact. Leveraging AI analysis, the platform offers targeted talent recommendations and personalized services to address these challenges.
Inspiration: Albamon Z emerged to tackle challenges in time-consuming hiring processes for job seekers and recruiters. It provides solutions for efficient and flexible hiring, including quick and targeted hiring, optimized advertising, access to a diverse talent pool, and efficient skill-job matching. In summary, Albamon Z improves the job market's flexibility, efficiency, and accessibility, specifically addressing the very needs of part-time job seekers and businesses with temporary staffing requirements.
Project Duration: This project started in March 2023 in Seoul, finished in November 2023, and was launched in December 2023 in Seoul, South Korea.
Operation Flow: Albamon Z incentivizes job success with branded goods, promoting part-time opportunities. Merchandise, like coffee mugs and tote bags, serves practical use. Branded work apparel (T-shirts, hats, aprons, name tags) enhances employer branding. Training materials and industry guides support workers' skill development. Recognition gifts (certificates, gift cards) express appreciation. Albamon Z's merchandise reinforces its message, championing part-time employment and career growth.
Team Members: Creative Director: Taiyoon Lee
Brand Strategist: Siyeun Hwang, Hyojung Cho
Brand Designer: Hyojung Cho
Video Motion Graphic Designer: Eunjin Choi, Hyojung Cho
Image Credits: JOBKOREA