Yonghe Бренддин Айкын Келбетин Долбоорлоо by Jan Creation Boutique Co.Ltd

Yonghe Бренддин Айкын Келбетин Долбоорлоо by Jan Creation Boutique Co.Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award Коло байгеси in Графика, Иллюстрация жана Визуалдык Коммуникация Дизайны Competition Category.

КолоГрафика· 2024

Yonghe Бренддин Айкын Келбетин Долбоорлоо

by Jan Creation Boutique Co.Ltd

Client: Yonghe Medical

A' Design Award Коло байгеси Winner in Графика Category

13,300

Verified Award Winner

Verify Award Status for #157156

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yonghe Бренддин Айкын Келбетин Долбоорлоо

Yonghe – чач боюнча медициналык бренд үчүн түзүлгөн бренддин айкын келбетин долбоорлоо иши. Логотип бренд атындагы кытайча "He" иероглифине негизделген, бул форма өйдө карай өсүүнү билдирет. Символ фокустук чекитке ээ жана түс градиенти менен берилген үч көк жебеден турат, бул үзгүлтүксүз инновацияны туюндурат. Тереңдиктеги медициналык көк түс брендди медицина, технология жана келечек менен байланыштырат. Визуалдык системa динамикалуу жана ар кандай чөйрөлөргө ыңгайлаштырылышы мүмкүн. Максат – көптөн бери калыптанган бренддин келбетин жаңыртып, аны жаш жана аял кардарлар үчүн таанымал кылуу болгон.

The Recognition

About the A' Design Award Коло байгеси

Yonghe Бренддин Айкын Келбетин Долбоорлоо – A' Design Award Коло байгесинин жеңүүчүсү, чыгармачылыгы, тапкычтыгы жана зээндүүлүгү менен айырмаланган сонун дизайндарга берилген жогорку бедели бар таануу. Коло жеңүүчүлөр – жетиштүү чеберчиликтүү жана таасирдүү чыгармачыл туундулар, алар авторлорунун бай тажрыйбасын, элестетүүсүн жана тапкычтыгын ырастайт. Yonghe Бренддин Айкын Келбетин Долбоорлоо жогору бааланган, суктанууга жана сүйүүгө татыган буюм, өзгөчө кесипкөй жана жаңычыл болот деп күтүлөт. Бул Коло байгени жеңген дизайн искусство, илим, дизайн жана технологиядагы мыкты практиканы камтыйт жана майда-чүйдөсүнө көңүл бургандыгы менен мыкты. Yonghe Бренддин Айкын Келбетин Долбоорлоо муктаждыкты сонун канааттандырат, каалоого тийет, сезимдерди арбайт жана кызыгууну козгойт.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yonghe, a brand with a long history in hair medical field, aimed to break the stereotype of the public by remodelling its visual identity, forming a youthful and highly grouped brand style with special visual memory points. In light of this, the logo design centred around the Chinese character He from the brand name. As a result, a logo with the sense of technology was created through font interpretation and colour selection, expressing the concept and vision of the brand.
Dimensions & Packaging: The saturation of the colour blue has come to symbolize the future of medicine and represents an interpretation of the philosophy of the brand. The choice of a more intense shade of blue, known as medical blue, further distinguishes the visual experience for users. At the same time, upgrading this colour reflects the concept of returning to the essence of medical care, which is the goal of Yonghe.
Tags: Brand identity design, VI design, logo design, brand identification, hair medical brand
Production Technology: The brand super symbol of Yonghe is modelled after the Chinese character He. It is constructed using three blue arrows with a focus and colour gradient. This design gives consumers the impression of perpetual innovation and breakthroughs. The VI visual is dynamic in various settings, reflecting the sense of growth, technology, and the future of Yonghe.
Design Challenge: The challenge was the remodeling of the visual identity of the brand, aimed at creating a unique and recognizable design. The design team recognized the fundamental strength of the brand in breaking industry standards and exploring technological advancements. As a result, the design utilized the Chinese character He in the brand name, which was transformed into an arrow representing positivity, enhancing the visual identity of the brand with a sense of freshness and attraction.
Research: The typical visual representation of hair medical brands often employs a restricted format of the Chinese brand name with pinyin, resulting in monotony. As the market evolves, demand for hair implant services has expanded beyond the conventional older male group to include younger and female customers. Consequently, it has become necessary for brands to establish unique logos that align with the aesthetic preferences of their target audience to better reflect the pursuit of the brand.
Inspiration: The new logo of the brand stems from the brand name and its philosophy. The Chinese character He has inspired the logo, symbolizing upward growth. It conveys the idea of aiding customers in nurturing their hair growth like seedlings. Furthermore, the brand aims to establish a future medical lab that combines medicine and aesthetics. The design employs blue, known for its technological and symbolic significance in the medical field, to echo the futuristic orientation of the brand.
Project Duration: The project was developed in Beijing in October 2022 and officially released in April 2023.
Operation Flow: The new VI design utilizes the Chinese character He as the carrier of the memory of the brand. Through symbol changes and colour selections, it creates a visual hammer exclusive to the brand and unifies the first impression of customers towards the brand. Additionally, the design achieves a multiform, crossfield, and personalized extension, renewing the visual experience for customers. It strengthens the interaction between the brand and users, improving its core competitiveness.
Team Members: Creative Agency: JAN Creation
Strategy Director: Li Dongqi
Research&Strategy: Li Dongqi, Mou Lan, Chen Jueqian, Ji Zhaoye, Sun Shan
Design Director: Sun Shan
VI Design: Relative Design, Wang Zhiyun, Zhang Yuhang, Wu Yaming
Motion Design: Wen Zi
Relative Design: Kang Jingchen
Supporting Design: Zhang Yuhang, Mou Lan, Sun Shan, Midjourney
Account Management: Chen Jueqian