Dreavita Mental Wellness Брендинг by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award Коло байгеси in Графика, Иллюстрация жана Визуалдык Коммуникация Дизайны Competition Category.
КолоГрафика· 2024
Dreavita Mental Wellness Брендинг
Client: Cansu Dagbagli Ferreira
A' Design Award Коло байгеси Winner in Графика Category
Verified Award Winner
Verify Award Status for #158644The Design
About Dreavita Mental Wellness Брендинг
Dreavita - бул прогрессивдүү жана инклюзивдүү саламаттык бренди. Визуалдык идентификация брендтин инклюзивдүү мүнөзүн чагылдырып, сезимтал, сыйлуу жана кайрымдуу болууга багытталган. Концепция күчтүү табияттан пайда болгон жана ал Жөнөкөйлүк менен шыктандырылган туруктуулук деп аталат. Табияттын үлгүлөрү туруктуулукка, күчкө жана өсүүгө ишарат берүү менен, брендинг бул билдирүүлөрдү ырастоолор жана минималдуу дизайн ыкмасы аркылуу жеткирүүгө умтулат. Иллюстрациялар табияттын үлгүлөрүнө багытталып, кайталануу жана туруктуулук жашоодо ийгиликке алып келерин көрсөтөт.
The Recognition
About the A' Design Award Коло байгеси
Dreavita Mental Wellness Брендинг – A' Design Award Коло байгесинин жеңүүчүсү, чыгармачылыгы, тапкычтыгы жана зээндүүлүгү менен айырмаланган сонун дизайндарга берилген жогорку бедели бар таануу. Коло жеңүүчүлөр – жетиштүү чеберчиликтүү жана таасирдүү чыгармачыл туундулар, алар авторлорунун бай тажрыйбасын, элестетүүсүн жана тапкычтыгын ырастайт. Dreavita Mental Wellness Брендинг жогору бааланган, суктанууга жана сүйүүгө татыган буюм, өзгөчө кесипкөй жана жаңычыл болот деп күтүлөт. Бул Коло байгени жеңген дизайн искусство, илим, дизайн жана технологиядагы мыкты практиканы камтыйт жана майда-чүйдөсүнө көңүл бургандыгы менен мыкты. Dreavita Mental Wellness Брендинг муктаждыкты сонун канааттандырат, каалоого тийет, сезимдерди арбайт жана кызыгууну козгойт.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.
Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character. - Dimensions & Packaging
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
- Tags
- wellness, mental, health, psychology, identity, inclusive, community, nature
- Production Technology
- Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
- Design Challenge
- The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
- Research
- In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
- Inspiration
- The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
- Project Duration
- 2 months, 2023, United States and France
- Operation Flow
- Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery
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