Fruit Bar Тамак-аш пакети by Olha Takhtarova

Fruit Bar Тамак-аш пакети by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 A' Design Award Темир байгеси in Таңгактоо Дизайны Competition Category.

ТемирТаңгактоо· 2024

Fruit Bar Тамак-аш пакети

by Olha Takhtarova

Client: SOTB and D

A' Design Award Темир байгеси Winner in Таңгактоо Category

15,600
Verified Award Winner
Verify Award Status for #160663

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fruit Bar Тамак-аш пакети

Fruit Bar - табигый снек-барлардын катарына арналган таңгак дизайны. Снектер жаңгак, мөмө-жемиш жана үрөндөрдөн жасалган, жасалма кошулмаларсыз. Ар бир түрү, анын ичинде өрүк, анжыр, өрүк, курма жана көп мөмөлүү аралашма, 140дон 130 миллиметрге чейинки өлчөмдөгү таңгакта сунушталат. Кызгылт-сары, жашыл, көк жана кызыл түстөгү жаркын градиенттер сөрөдөгү түрлөрдү бири-биринен айырмалайт. Сүрөттөлгөн каармандар ар бир мөмөнү чагылдырып, энергия менен кубанычты билдирет. Ар бир продукт үчүн жеке логотип түзүлгөн, бул тез таанылууга көмөктөшүп, бренддин достук келбетин берет.

The Recognition

About the A' Design Award Темир байгеси

Fruit Bar Тамак-аш пакети – A' Design Award Темир байгесинин жеңүүчүсү, жакшы иштелип чыккан чыгармалардан күтүлгөн кесиптик жана өнөр жайлык талаптарга жооп берген жакшы дизайндарга берилген бедели бар таануу. Темир жеңүүчүлөр авторлорунун зор чеберчилигин, жогорку адистешүүсүн, адистик түшүнүгүн жана чыгармачыл жөндөмүн көрсөтөт. Fruit Bar Тамак-аш пакети жогору бааланган, суктанууга жана сүйүүгө татыган, практикалык жана жаңычыл чыгарма болот деп күтүлөт. Бул Темир байгени жеңген дизайн тармактын мыкты практикасын бириктирет жана билим менен талант байланышкан жөндөмдүү техникалык мүнөздөмөлөргө ээ. Fruit Bar Тамак-аш пакети тыкандыгы үчүн урмат тартат жана жашоонун сапатын жакшыртып, дүйнөнү жакшы жерге айландырууга жардам берүү үчүн иштелип чыккан.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
Dimensions & Packaging: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
Tags: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
Production Technology: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
Design Challenge: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
Research: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
Inspiration: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
Project Duration: Poland. The project began in January 2023 and ended in June 2023
Operation Flow: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.