Indian Absinthe Мурас Ликёру by Dheeraj Bangur

Indian Absinthe Мурас Ликёру by Dheeraj Bangur is a highly esteemed winner of the very prestigious 2025 A' Design Award Алтын байгеси in Таңгактоо Дизайны Competition Category.

АлтынТаңгактоо· 2025

Indian Absinthe Мурас Ликёру

by Dheeraj Bangur

Client: Brandsthan

A' Design Award Алтын байгеси Winner in Таңгактоо Category

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Colors

The Design

About Indian Absinthe Мурас Ликёру

Индиан Абсент – бул байыркы эликсирлерге жана жогорку деңгээлдеги дистилляция өнөрүнө батыл сый. Салтка негизделген, бирок сырга оролгон, ал терең өсүмдүк татаалдыгы менен тартуулайт. Сымбатуу зүмүрүт-жашыл бөтөлкөгө оролгон, ал убакыттан тышкаркы чеберчилик чексиз элестетүү менен жолугушкан өркөч рухту мүнөздөйт. Ар бир жутум өсүмдүктөрдүн симфониясын ачып берет, уңутулбас аңызга окшош сезилген даамдардын бириккени. Ар бир куюм унутулган ырым-жырымдардын өзөгүн жана ачылыштын толкундануусун ойготот, мурас менен инновация үйлөшүмдүү айкалышкан дүйнөнү изилдөөгө чакырат.

The Recognition

About the A' Design Award Алтын байгеси

Indian Absinthe Мурас Ликёру – A' Design Award Алтын байгесинин жеңүүчүсү, биринчи класстагы, укмуштуудай жана көрүнүктүү дизайндарга берилген эң бедели жогору таануу. Алтын жеңүүчүлөр – өтө жаңычыл, көрөгөч, көз уялтырарлык жаркыраган чыгармалар, алар авторлорунун таланты, акылмандыгы жана чеберчилигин чагылдырат. Indian Absinthe Мурас Ликёру эң жогору бааланган, тренд жараткан, монументалдуу ойлоп табуу болуп, теңдешсиз баалуулук берет деп күтүлөт. Бул Алтын байгени жеңген дизайн – искусство, илим, дизайн жана технологиянын чек араларын кеңейткен укмуштуудай, сыйлуу долбоор. Indian Absinthe Мурас Ликёру катуу каалоо жаратат, ышкыны ойготот, чыгармачылыкка үндөйт жана арбайт.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Maharani Mahansar Indian Absinthe Royal Treasure Edition is a bold spirit honoring fine distillation. Infused with exotic botanicals and the essence of wormwood, it offers rich, herbal complexity with captivating depth. Encased in a collectors edition bottle, it embodies mystery, tradition, and craftsmanship. A tribute to ancient elixirs, this premium absinthe intrigues the senses and ignites the imagination, making every sip unforgettable.
Dimensions & Packaging: The bottle size is 120 mm x 70 mm x 220 mm
Tags: Maharani Mahansar, Indian Absinthe, Rajasthan, Vintage, Heritage, Liqueur, Liquor, Royal, Rajputana
Production Technology: The bottle is specially designed for Indian Absinthe, reflecting its bold and enigmatic character. The label is crafted from handmade textured paper, adding a rich, organic feel to the design. The main branding features elegant embossing, enhanced with luxurious gold foiling for a striking visual appeal. A meticulously crafted debossed pattern adds depth and refinement, creating a tactile experience that elevates the overall presentation. These elements come together to embody the essence of tradition, craftsmanship, and sophistication.
Design Challenge: The challenge in designing Indian Absinthe Royal Treasure Edition lay in capturing the essence of ancient distillation while creating a rare, collectible aesthetic. Achieving the perfect balance between the vintage distillery pot inspiration and the refined look of a perfume flask required extensive research and meticulous craftsmanship. Externally, sourcing handmade textured paper, executing precise embossing, gold foiling, and debossed botanical patterns while maintaining production feasibility posed complexities. These challenges were met through iterative prototyping, collaboration with skilled artisans, and fine-tuning production techniques to ensure a seamless fusion of heritage, luxury, and authenticity.
Research: The design research for Indian Absinthe Royal Treasure Edition focused on merging ancient distillation artistry with a rare, collectible aesthetic. Inspired by vintage distillery pots, the bottle evokes the charm of an old-world elixir while resembling an exclusive perfume flask. The research involved studying historical absinthe-making equipment, botanical engravings, and classic glass craftsmanship through sketches, digital modeling, and material experimentation. Key insights emphasized the intricate balance between embossed branding, gold foiling, and a debossed botanical pattern, enhancing both visual richness and tactile appeal. This approach ensures a timeless yet luxurious presentation, celebrating tradition with a contemporary edge.
Inspiration: Indian Absinthe is a bold tribute to the mystique of ancient elixirs and the artistry of fine distillation. Infused with the essence of tradition and the intrigue of the unknown, it captivates with its deep, herbal complexity. Housed in an elegant emerald-green bottle, Indian Absinthe embodies a rebellious spirit, where time-honored craft meets untamed imagination. Every sip unveils a dance of botanicals, an alchemy of flavors that lingers like a legend.
Project Duration: The project started in November 2024 in Jaipur and finished in December 2024 In Jaipur
Operation Flow: The Indian Absinthe Royal Treasure Edition packaging seamlessly blends elegance with functionality. The bottle is sealed with a handcrafted wooden cork, adorned with an embossed metal seal, ensuring authenticity and a premium feel. The label’s embossed branding and debossed patterns enhance its tactile appeal, while the handmade textured paper exudes craftsmanship. Designed for a refined unboxing experience, every detail reflects the mystique and heritage of this extraordinary spirit, making each reveal as captivating as the drink itself.