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At Leash Жаныбарлар мойнунчасы, Жаныбарлар алкымы by Lance Francisco

At Leash Жаныбарлар мойнунчасы, Жаныбарлар алкымы by Lance Francisco is a highly esteemed winner of the very prestigious 2025 A' Design Award Коло байгеси in Үй жаныбарларына кам көрүү, Оюнчуктар, Жабдуулар жана Жаныбарлар үчүн Продукттар Дизайны Competition Category.


КолоҮй жаныбарларына кам көрүү· 2025

At Leash Жаныбарлар мойнунчасы, Жаныбарлар алкымы

by Lance Francisco

Client: Lance Francisco

A' Design Award Коло байгеси Winner in Үй жаныбарларына кам көрүү Category

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The Design

About At Leash Жаныбарлар мойнунчасы, Жаныбарлар алкымы

At Leash — үй жаныбарлары үчүн мойнунча жана алкым топтому. Мойнунча менен алкым ТПУ менен капталган тор кездемеден жасалган, бул материал бекемдиги, ийкемдүүлүгү жана суу өткөрбөстүгү үчүн тандалган. Эки бөлүк тең 3.8 сантиметр туурасында, кеңири формасы басымды бирдей бөлүштүрүп, жаныбарга ыңгайлуулукту камсыз кылат. 9 миллиметрлик бекемделген тешиктер шакекчелерди тагууга мүмкүндүк берет, ошондуктан ар бир топтомду өзүнчө стилде жасаса болот. Ыкчам кулпу тез бекитип, тез бошотууга мүмкүндүк берет. Алкымдын туткасын колдо кармоо, белге тагуу же ийинге асуу үчүн ыңгайлаштырууга болот.

The Recognition

About the A' Design Award Коло байгеси

At Leash Жаныбарлар мойнунчасы, Жаныбарлар алкымы – A' Design Award Коло байгесинин жеңүүчүсү, чыгармачылыгы, тапкычтыгы жана зээндүүлүгү менен айырмаланган сонун дизайндарга берилген жогорку бедели бар таануу. Коло жеңүүчүлөр – жетиштүү чеберчиликтүү жана таасирдүү чыгармачыл туундулар, алар авторлорунун бай тажрыйбасын, элестетүүсүн жана тапкычтыгын ырастайт. At Leash Жаныбарлар мойнунчасы, Жаныбарлар алкымы жогору бааланган, суктанууга жана сүйүүгө татыган буюм, өзгөчө кесипкөй жана жаңычыл болот деп күтүлөт. Бул Коло байгени жеңген дизайн искусство, илим, дизайн жана технологиядагы мыкты практиканы камтыйт жана майда-чүйдөсүнө көңүл бургандыгы менен мыкты. At Leash Жаныбарлар мойнунчасы, Жаныбарлар алкымы муктаждыкты сонун канааттандырат, каалоого тийет, сезимдерди арбайт жана кызыгууну козгойт.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
at leash redefines pet accessories with its signature perforations, allowing for unparalleled customization through attachable charms. Crafted from premium, durable materials in sophisticated colorways, it blends aesthetics with function. The wide design ensures pet comfort and control, while the innovative snap buckle enables effortless fastening. Designed for discerning pet owners, at leash transforms everyday walks into a stylish expression of individuality.
Dimensions & Packaging
Collar: Adjustable length 25-50cm, Width 3.8cm. Leash: Length 2m, Width 3.8cm. Charm Holes: 9mm diameter, spaced 24mm apart. Material: TPU-coated webbing for durability, flexibility, and water resistance. Snap Buckle: Secure, easy-to-use fastening mechanism. Multi-Way Adjustable Handle: Designed for versatile carrying: handheld, waist-worn, or crossbody.
Tags
customizable pet collar, premium pet accessories, stylish dog leash, pet personalization, TPU-coated leash, snap buckle collar, wide collar comfort, adjustable leash handle, functional pet gear, juju holes
Production Technology
at leash is crafted using high-quality TPU-coated webbing, chosen for its durability, water resistance, and smooth, premium feel. The collar and leash feature precision-cut holes reinforced for structural integrity, ensuring lasting performance without compromising flexibility. The snap buckle mechanism is engineered for a secure yet effortless connection. Through multiple prototyping phases, we refined the balance between comfort, strength, and customizability, resulting in a product that elevates both function and style.
Design Challenge
The biggest challenge was integrating customization without sacrificing durability. Existing materials lacked both flexibility and strength, leading us to explore TPU-coated webbing for its resilience and premium feel. Engineering the juju holes to allow for easy charm attachment while maintaining the structural integrity of the collar required multiple iterations. Another challenge was designing an adjustable leash handle that adapts to different carrying styles while remaining sleek and intuitive.
Research
Our research identified gaps in the pet accessories market, particularly the lack of customizable leashes and collars. Competitor analysis and user feedback revealed existing products were too basic or purely functional, lacking personal expression. Testing with pet owners highlighted the need for style and practicality. Durability assessments led to TPU-coated webbing. The key insight was the demand for personalization, inspiring Juju holes for charm attachment. at leash combines thoughtful design, comfort, durability, and personalization.
Inspiration
at leash was born from the desire to merge high-end fashion with pet essentials, creating a product that reflects the owner's personal style while prioritizing pet comfort. Inspired by modular design and the way accessories personalize everyday items, the leash and collar system integrates effortless charm customization. Extensive research into ergonomics, materials, and contemporary aesthetics resulted in a product that is both functional and fashion-forward.
Project Duration
Development began in October 2024 in Shanghai, with multiple iterations to refine materials, durability, and user experience. Each prototype was rigorously tested for comfort, usability, and strength, ensuring the final design meets the highest standards of functionality and aesthetics.
Operation Flow
at leash is designed for ease of use and self-expression. The snap buckle allows pet owners to connect or remove the leash with a simple click. The wide collar provides a comfortable fit, distributing pressure evenly for added security. The Juju holes enable instant personalization: charms click in effortlessly, making each collar unique. The adjustable leash handle adapts to different carrying styles, ensuring both convenience and comfort. By blending function and style, at leash enhances every walk, creating a seamless experience for pets and owners.
Patents
Patent Pending. Xiamen CheWu Consulting Co., Ltd. 2024307446319. 2024. China.

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