Mazuque Comfort 3d Анимация by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2025 A' Design Award Күмүш байгеси in Кино, Видео жана Анимация Дизайны Competition Category.
КүмүшКино· 2025
Mazuque Comfort 3d Анимация
Client: Morgan Studio
A' Design Award Күмүш байгеси Winner in Кино Category
Verified Award Winner
Verify Award Status for #170105The Design
About Mazuque Comfort 3d Анимация
Долбоор продуктунун бардык өзгөчөлүктөрүн чыгармачыл жол менен көрсөтүү үчүн түзүлгөн. Маалыматтуу болуп, бирок кыжырдандырбастан. Максаты продуктунун канчалык ыңгайлуу экенин көрсөтүү болгон. Сүрөт жана классикалык чыгармалардан шыктанган өнөр максаттуу аудитория менен терең байланышты өзүндө камтыйт. Улуу сүрөт чыгармаларынан шыктануу салтка урмат көрсөтүүнүн ишарасы болуп эсептелет, ошол эле учурда инновацияга умтулууга багытталган.
The Recognition
About the A' Design Award Күмүш байгеси
Mazuque Comfort 3d Анимация – A' Design Award Күмүш байгесинин жеңүүчүсү, жогорку деңгээлдеги, көркөм жана таасирдүү дизайндарга берилген өзгөчө бедели жогору таануу. Күмүш жеңүүчүлөр – өтө тамаша жана абдан чыгармачыл иштер, алар авторлорунун мыкты билимин, талантын жана сезгичтигин көрсөтөт. Mazuque Comfort 3d Анимация сонун, үлгүлүү, өзгөчө кесипкөй жана терең жаңычыл чыгарма болот деп күтүлөт. Бул Күмүш байгени жеңген дизайн – искусство, илим, дизайн жана технологиянын чек араларын кеңейтүүгө салым кошкон көрүнүктүү ойлоп табуу. Mazuque Comfort 3d Анимация баардыгы кызыккан чыгарма, ал каалоону ойготот, жагымдуу сезимдерди алып келет жана таң калуу менен суктанууну жаратат.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is.
- Dimensions & Packaging
- 1920 x 1080px
- Tags
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and C4D and Houdini for simulations
- Design Challenge
- The hardest part was making the elements composition and also the simulations, to reach the feel that we wanted for this job.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.
- Project Duration
- 2 months, Franca, Brazil
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Director: Mateus Morgan
Client: Mazuque
Briefing: Rafael Banhareli
3D modelling and texturing: Mateus Morgan, Carlos Masson
Animation: Mateus Morgan
Simulations Mateus Morgan, Rafael Moco
Sound Design Samuel Simionato
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