Honki Factory Визуалдык Идентификация by Daichi Takizawa is a highly esteemed winner of the very prestigious 2025 A' Design Award Күмүш байгеси in Графика, Иллюстрация жана Визуалдык Коммуникация Дизайны Competition Category.
КүмүшГрафика· 2025
Honki Factory Визуалдык Идентификация
Client: Honki Factory Co.,Ltd
A' Design Award Күмүш байгеси Winner in Графика Category
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The Design
About Honki Factory Визуалдык Идентификация
Концепция - Жолду Ачуу, Хонки Жолу. Ал Хонкини олуттуулук, так максатка ээ болуу жана ага карата конкреттүү кадамдарды жасоо катары аныктайт. Бизнести өнүктүрүүнүн структураланган ыкмасын өздөштүргөндөр аны жаңы жолдорду түзүү үчүн колдоно алышат. Көп санда Хонки адамдарын өстүрүү каалоосу структураны символдогон H формасындагы рамкада жана өндүрүштү чагылдырган, фабрикадан шыктанган логотипте көрсөтүлгөн. Символдун жана шрифттин өзгөрмө дизайны бардык тармактарда жана чөйрөлөрдө ыңгайлашууну чагылдырат.
The Recognition
About the A' Design Award Күмүш байгеси
Honki Factory Визуалдык Идентификация – A' Design Award Күмүш байгесинин жеңүүчүсү, жогорку деңгээлдеги, көркөм жана таасирдүү дизайндарга берилген өзгөчө бедели жогору таануу. Күмүш жеңүүчүлөр – өтө тамаша жана абдан чыгармачыл иштер, алар авторлорунун мыкты билимин, талантын жана сезгичтигин көрсөтөт. Honki Factory Визуалдык Идентификация сонун, үлгүлүү, өзгөчө кесипкөй жана терең жаңычыл чыгарма болот деп күтүлөт. Бул Күмүш байгени жеңген дизайн – искусство, илим, дизайн жана технологиянын чек араларын кеңейтүүгө салым кошкон көрүнүктүү ойлоп табуу. Honki Factory Визуалдык Идентификация баардыгы кызыккан чыгарма, ал каалоону ойготот, жагымдуу сезимдерди алып келет жана таң калуу менен суктанууну жаратат.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo reflects the concept of a "Establishing entrepreneurship training centers" where various people, both corporate and individual, can learn about entrepreneurship and increase the number of people willing to take on challenges. The logo was inspired by the "frame" representing the shape of new businesses and the "factory" symbolizing production. The adaptable "H" shaped symbol mark and the variable design of the logotype express that the company can support any type of business.
- Dimensions & Packaging
- The visual design was created using Adobe Illustrator, and the corporate font was made with the font creation software Glyphs.
- Tags
- VI, Visual Identity, Logo, Symbol, Corporate font, Poster, Website, Stationery, Variable
- Production Technology
- "Honki" means "Seriousness," and its passion and spirit of challenge are represented by the bold color red. Both the symbol mark and logotype have a variable design, showing that Honki Factory's services can adapt to any business size or industry. The symbol mark features an open door shape within the frame, symbolizing new opportunities for all companies.
- Design Challenge
- The biggest challenge was how to implement the newly created visual identity. The company's members are not designers, and the application they use most is PowerPoint. To make the VI easy to use, we created PowerPoint templates where users only need to replace text. We also predefined the corporate fonts and colors. Background images for video conferencing and business cards were designed to allow simple text updates, ensuring that anyone can effectively represent Honki Factory Co.,Ltd's corporate identity, regardless of their role.
- Research
- I focused on enhancing the quality of the details. The logo was carefully examined for aspect ratio, the thickness of vertical and horizontal strokes, and optical balance. For the corporate font, in addition to optical adjustments, each character's width and side spacing were precisely calculated. Over 500 test patterns were evaluated during this process. As a result, I won the Silver Award at the Graphis Design Awards 2025 (USA) and were featured in the Japan Typography Yearbook 2025, enhancing Honki Factory Co.,Ltd's brand value.
- Inspiration
- Honki Factory needed to update its visual identity to achieve its vision of "Establishing entrepreneurship training centers." The specific goals were to gain credibility from large corporations and to enhance the company's branding for recruitment. Therefore, a visual identity that represents the company's vision was essential.
- Project Duration
- This project started in June 2022 and was completed in March 2024.
- Operation Flow
- After changing the visual identity, despite having only about 10 employees, the company secured service agreements with over 30 major Japanese corporations within a year. This proves that the visual identity is effective and gives large companies a sense of trust and credibility.
- Image Credits
- Image #1, Art director Daichi Takizawa, Corporate Logo , 2024
Image #2, Art director Daichi Takizawa, Corporate Font, 2024
Image #3, Art director Daichi Takizawa, Website, 2024
Image #4, Art director Daichi Takizawa, Name card, 2024
Image #5, Art director Daichi Takizawa, Poster, 2024
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