House of Smaragd Адвент Кутусу by Rilind Hoxha and Haris Murich is a highly esteemed winner of the very prestigious 2025 A' Design Award Коло байгеси in Белек Буюмдары Дизайны Competition Category.
КолоБелек Буюмдары· 2025
House of Smaragd Адвент Кутусу
by Rilind Hoxha and Haris Murich
Client: Smaragd 1969 / Why Agency
A' Design Award Коло байгеси Winner in Белек Буюмдары Category
Verified Award Winner
Verify Award Status for #171968The Design
About House of Smaragd Адвент Кутусу
House of Smaragd Адвент Календары - экологиялык кагаздан жана туруктуу материалдардан жасалган, кайра-кайра колдонууга арналган структуралаштырылган эсептөө кутусу. Ал төрт жеке-жеке таңгакталган зергерчилик буюмдарын камтыйт, алардын ар бири өзүнчө бөлүкчөдө коопсуз орноштурулган. Таңгак кайра иштетүүгө жана кайра пайдаланууга жарактуу, бул айлана-чөйрөгө тийгизген таасирди азайтат. Кутунун дизайны ар бир бөлүкчөгө көзөмөлдүү жеткиликтүүлүктү камсыз кылып, сюрприз элементин сактай туруп, буюмдарды коргоодо тутат.
The Recognition
About the A' Design Award Коло байгеси
House of Smaragd Адвент Кутусу – A' Design Award Коло байгесинин жеңүүчүсү, чыгармачылыгы, тапкычтыгы жана зээндүүлүгү менен айырмаланган сонун дизайндарга берилген жогорку бедели бар таануу. Коло жеңүүчүлөр – жетиштүү чеберчиликтүү жана таасирдүү чыгармачыл туундулар, алар авторлорунун бай тажрыйбасын, элестетүүсүн жана тапкычтыгын ырастайт. House of Smaragd Адвент Кутусу жогору бааланган, суктанууга жана сүйүүгө татыган буюм, өзгөчө кесипкөй жана жаңычыл болот деп күтүлөт. Бул Коло байгени жеңген дизайн искусство, илим, дизайн жана технологиядагы мыкты практиканы камтыйт жана майда-чүйдөсүнө көңүл бургандыгы менен мыкты. House of Smaragd Адвент Кутусу муктаждыкты сонун канааттандырат, каалоого тийет, сезимдерди арбайт жана кызыгууну козгойт.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
- Dimensions & Packaging
- 164x164x42mm, Gold plated & ecologically colored recycled paper.
- Tags
- Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
- Production Technology
- Sketched and Produced in Adobe Illustrator. Print execution done by hand.
- Design Challenge
- The hardest part was what the theme of the advent box was gonna be.
The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.
The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility. - Research
- The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
- Inspiration
- The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
- Project Duration
- The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
- Operation Flow
- The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
- Team Members
- Rilind Hoxha - Executive Direction & Production
Haris Murich - Creative Direction - Image Credits
- Filip Shutarov
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