1045 Coffee Beans Таңгак by Natalya Bilousova

1045 Coffee Beans Таңгак by Natalya Bilousova is a highly esteemed winner of the very prestigious 2025 A' Design Award Коло байгеси in Таңгактоо Дизайны Competition Category.

КолоТаңгактоо· 2025

1045 Coffee Beans Таңгак

by Natalya Bilousova

Client: 1045 Coffee

A' Design Award Коло байгеси Winner in Таңгактоо Category

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Verified Award Winner

Verify Award Status for #172358

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About 1045 Coffee Beans Таңгак

1045 Coffee таңгагынын дизайны Калгари шаарынын деңиз деңгээлинен бийиктигин алмаз формасындагы логотип жана калың 1045 санары менен чагылдырат, шаардын символдук тоолуу пейзажын билдирет. Перспективалык сызыктар тоолордун көлөкөлөрүн жана кофе талааларын эске салат, салттуу тоолук образдардан четте калат. Кофе тондорунан шыктанган түстөр палитрасы эспрессо үчүн күңүрт, ал эми фильтр аралашмалары үчүн ачык оңдорду колдонот. Салттуу кара кофе пакеттери жана премиум жапчык этикеткалар функционалдуулук жана сымбаттуулукту бириктирип, брендтин сапатка жана чеберчиликке болгон умтулуусун чагылдырып, таанылышты камсыз кылат.

The Recognition

About the A' Design Award Коло байгеси

1045 Coffee Beans Таңгак – A' Design Award Коло байгесинин жеңүүчүсү, чыгармачылыгы, тапкычтыгы жана зээндүүлүгү менен айырмаланган сонун дизайндарга берилген жогорку бедели бар таануу. Коло жеңүүчүлөр – жетиштүү чеберчиликтүү жана таасирдүү чыгармачыл туундулар, алар авторлорунун бай тажрыйбасын, элестетүүсүн жана тапкычтыгын ырастайт. 1045 Coffee Beans Таңгак жогору бааланган, суктанууга жана сүйүүгө татыган буюм, өзгөчө кесипкөй жана жаңычыл болот деп күтүлөт. Бул Коло байгени жеңген дизайн искусство, илим, дизайн жана технологиядагы мыкты практиканы камтыйт жана майда-чүйдөсүнө көңүл бургандыгы менен мыкты. 1045 Coffee Beans Таңгак муктаждыкты сонун канааттандырат, каалоого тийет, сезимдерди арбайт жана кызыгууну козгойт.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project established a unique identity for 1045, a locally roasted coffee blend that pays homage to the elevation of the city of Calgary of 1045 meters above sea level. It embodies the bold Calgarian spirit, striking a balance between tradition and innovation. The packaging showcase a dedication to quality, sustainability, and artisanal craftsmanship, seamlessly merging rugged natural elements with contemporary design. Created to appeal to both devoted coffee lovers and a new generation of enthusiasts, 1045 celebrates the rich coffee culture of Calgary.
Dimensions & Packaging: Label size 110 x 160 mm, coffee bag 135 x 260 mm
Tags: packaging, coffee, Calgary, drinks, coffee beans, coffee bag, coffee packaging
Production Technology: The 1045 Coffee packaging utilizes classic black coffee bags, providing a sleek and timeless look that preserves freshness. Each blend is distinguished by a carefully designed label, produced as a high-quality sticker for flexibility and easy application. This approach allows for efficient production while maintaining a premium feel. The combination of durable materials and a thoughtfully crafted label ensures both practicality and strong visual appeal on the shelf.
Design Challenge: The creative challenge for 1045 Coffee was to visualize Calgary's elevation in a unique and impactful way, without resorting to the typical mountain imagery that competitors use. The goal was to reflect the city's high-altitude spirit while avoiding cliches. The solution involved designing a diamond-shaped logo featuring bold 1045 numbers that evoke the essence of mountains, complemented by perspective lines that simultaneously suggest the shadows of mountains and coffee fields. This approach captured Calgary's elevation and the coffee's origins in a distinct and original way, ensuring a memorable visual identity.
Research: The development of the 1045 Coffee brand started with a thorough analysis of the market and competitors, examining trends and understanding consumer preferences. The target audience was defined by their behaviors, preferences, and attitudes towards locally sourced, high-quality coffee. This research guided the creation of a unique brand identity and packaging design, ensuring it was both visually engaging and informative.
Inspiration: The visual identity of 1045 Coffee captures the warmth and richness of a perfectly brewed cup. A calm, earthy color palette reflects the deep hues of coffee, emphasizing authenticity and craftsmanship. Each coffee origin features two shades, a darker tone for espresso's bold intensity and a lighter hue for the smooth filter method. This thoughtful design creates a cohesive, elegant look that enhances shelf presence while celebrating the unique character of each coffee variety.
Project Duration: Calgary, Canada, the project began in May and ended in August, 2024
Operation Flow: The 1045 coffee brand, crafted by a local Calgary manufacturer, offers a unique blend that stands out in the market. Its packaging is both convenient and visually appealing, designed to attract the target audience through careful market analysis. Striking a balance between aesthetics and function, the design ensures easy recognition, clear communication of the product's uniqueness, and a strong local identity.
Team Members: Natalya Bilousova
Image Credits: Natalya Bilousova, 2025