Dukang Soullink Спирт ичимдиктеринин таңгагы by Wei Li

Dukang Soullink Спирт ичимдиктеринин таңгагы by Wei Li is a highly esteemed winner of the very prestigious 2026 A' Design Award Коло байгеси in Таңгактоо Дизайны Competition Category.

КолоТаңгактоо· 2026

Dukang Soullink Спирт ичимдиктеринин таңгагы

by Wei Li

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

A' Design Award Коло байгеси Winner in Таңгактоо Category

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Verified Award Winner

Verify Award Status for #174343

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dukang Soullink Спирт ичимдиктеринин таңгагы

Dukang Soullink — эки бөтөлкөдөн турган спирт ичимдиги белек топтому үчүн таңгак дизайны. Топтомго 322 жана 258 миллилитрлик эки бөтөлкөдө жалпы 580 миллилитр Байцзю камтылып, спирттин курамы 52 пайызды түзөт. Белек кутусунун өлчөмү 125 x 96 x 160 миллиметр. Кристалл текстуралуу бөтөлкөлөргө үн толкундарынын ирмемдери оюлуп чегилген, ал эми эки бөтөлкө катар коюлганда бир бүтүн оймо-чиймени түзөт. Кутунун ичиндеги силикон төшөмөлөр соккуну жумшартат. Бул дизайн жакын достуктун темасын чогуу ичүү жана белек берүү үчүн визуалдык тилге которот.

The Recognition

About the A' Design Award Коло байгеси

Dukang Soullink Спирт ичимдиктеринин таңгагы – A' Design Award Коло байгесинин жеңүүчүсү, чыгармачылыгы, тапкычтыгы жана зээндүүлүгү менен айырмаланган сонун дизайндарга берилген жогорку бедели бар таануу. Коло жеңүүчүлөр – жетиштүү чеберчиликтүү жана таасирдүү чыгармачыл туундулар, алар авторлорунун бай тажрыйбасын, элестетүүсүн жана тапкычтыгын ырастайт. Dukang Soullink Спирт ичимдиктеринин таңгагы жогору бааланган, суктанууга жана сүйүүгө татыган буюм, өзгөчө кесипкөй жана жаңычыл болот деп күтүлөт. Бул Коло байгени жеңген дизайн искусство, илим, дизайн жана технологиядагы мыкты практиканы камтыйт жана майда-чүйдөсүнө көңүл бургандыгы менен мыкты. Dukang Soullink Спирт ичимдиктеринин таңгагы муктаждыкты сонун канааттандырат, каалоого тийет, сезимдерди арбайт жана кызыгууну козгойт.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dukang Soullink uses sound waves as an emotional carrier, turning flow rhythm into a visual language of soul resonance. Carved fading patterns symbolize the Eastern belief that "the more you drink, the deeper the feeling." The upper bottle reflects guarded dreams and glory; the lower, a solid foundation of lasting friendship, translating implicit Eastern bonds into a visual language for Gen Z.
Dimensions & Packaging: Width 125mm x Depth 96mm x Height 160mm
Tags: Social Baijiu, Confidant culture, Eastern philosophy, Sound waves, Emotional resonance
Production Technology: Visual Aesthetics: The twin gift box presents sound wave ripples with a symmetrical structure, and the crystal texture of the bottle body and the sound pattern carving form a light and shadow interaction. The circular main visual enhances the emotional image of "eternal cycle";
Craftsmanship details: The silicone pad shock absorption process balances protection and metaphorical meaning, and the color extension effect enhances visual layering, meeting the texture requirements of gifts;
User experience: The opening method of the gift box simulates "sound wave triggering", combined with emotional copywriting, allowing users to achieve emotional resonance during the unboxing process.
Design Challenge: Concept innovation: transform the physical concept of "sound wave" into emotional design language, which is different from the historical and cultural narrative of traditional Baijiu, and create a design path of "sensory emotion";
Structural innovation: The complementary design of the twin gift box breaks the conventional single bottle packaging, forming a complete sound wave pattern after combination, guiding consumers' consumption awareness of "drinking together". Market positioning: focus on the segmentation scenario of "bosom friend friendship", and accurately cut into the emotional demand gap of the social Baijiu market through customized emotional copywriting and digital passwords.
Research: Soullink directly hit the pain point of "shallow emotional expression" in the new retail market, metaphor the emotional resonance of the meeting of friends with the physical characteristics of sound waves, and upgrade Baijiu from "drinking consumer goods" to "emotional media". In line with the modern consumer's demand for spiritual consumption, the concept of "leaving sound in an empty cup" (the sound wave pattern is retained after the alcohol evaporates) extends the drinking experience into a carrier of emotional memory. With the theme of "paying homage to the people who give support in life", it accurately covers business gifts, family and friends commemoration and other scenes, and fills the gap in emotional narrative of social Baijiu (two-pack combination product).
Inspiration: The design inspiration comes from the emotional concept of "never forget, there must be echoes", paying tribute to the close friends who have supported each other in life. The circular main visual symbolizes the sound field of resonance between heaven and earth, metaphorically symbolizing the two-way and social nature of confidant dialogue.
Project Duration: 2025-07-01
Operation Flow: 52% vol alcohol and 580ml total capacity meet the drinking and sharing needs of social Baijiu, and the capacity design (322ml+258ml) adapts to different scenarios of drinking habits. In line with the modern consumer's demand for spiritual consumption, the concept of "leaving sound in an empty cup" (the sound wave pattern is retained after the alcohol evaporates) extends the drinking experience into a carrier of emotional memory.
Team Members: Liu Xinhui, Dong Jinghong, Li Wei