Kokorozashi Mirror Корпоративдик иденттүүлүк көрнөгү by Unou Jikenn, Inc. is a highly esteemed winner of the very prestigious 2026 A' Design Award Коло байгеси in Жарнама, Маркетинг жана Коммуникация Дизайны Competition Category.
КолоЖарнама· 2026
Kokorozashi Mirror Корпоративдик иденттүүлүк көрнөгү
Client: Mitsui & Co., Ltd.
A' Design Award Коло байгеси Winner in Жарнама Category
Verified Award Winner
Verify Award Status for #181004The Design
About Kokorozashi Mirror Корпоративдик иденттүүлүк көрнөгү
Kokorozashi Mirror — бул Mitsui & Co., Ltd. компаниясы үчүн түзүлгөн корпоративдик иденттүүлүк көрнөк инсталляциясы. Көрнөк компаниянын башкы кеңсесине туташкан станциянын өтмөгүнө орнотулган. Кызматкерлердин жана жумуш ордунун көрүнүштөрүнүн сүрөттөрү он бизнес бөлүмүн чагылдырат. Сүрөттөрдүн үстүнө жазылган кол жазма билдирүүлөр ар бир бөлүмдүн умтулууларын билдирет. Өтмөктүн аягында күзгү турат жана анда бренддин It all begins with Kokorozashi деген урааны жазылган. Көрүүчүлөр өз чагылышын билдирүү менен бирге көрүшөт, бул жеке ой жүгүртүүгө чакырат.
The Recognition
About the A' Design Award Коло байгеси
Kokorozashi Mirror Корпоративдик иденттүүлүк көрнөгү – A' Design Award Коло байгесинин жеңүүчүсү, чыгармачылыгы, тапкычтыгы жана зээндүүлүгү менен айырмаланган сонун дизайндарга берилген жогорку бедели бар таануу. Коло жеңүүчүлөр – жетиштүү чеберчиликтүү жана таасирдүү чыгармачыл туундулар, алар авторлорунун бай тажрыйбасын, элестетүүсүн жана тапкычтыгын ырастайт. Kokorozashi Mirror Корпоративдик иденттүүлүк көрнөгү жогору бааланган, суктанууга жана сүйүүгө татыган буюм, өзгөчө кесипкөй жана жаңычыл болот деп күтүлөт. Бул Коло байгени жеңген дизайн искусство, илим, дизайн жана технологиядагы мыкты практиканы камтыйт жана майда-чүйдөсүнө көңүл бургандыгы менен мыкты. Kokorozashi Mirror Корпоративдик иденттүүлүк көрнөгү муктаждыкты сонун канааттандырат, каалоого тийет, сезимдерди арбайт жана кызыгууну козгойт.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
- Dimensions & Packaging
- Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm. - Tags
- OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
- Production Technology
- This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
- Design Challenge
- The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
- Research
- To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
- Inspiration
- As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
- Project Duration
- Published: August 28, 2025 to Present in Tokyo, Japan.
- Operation Flow
- The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
- Team Members
- Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato - Image Credits
- Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.
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