Tra Due Бренд айырмалоо белгиси by Yi Chun Lin

Tra Due Бренд айырмалоо белгиси by Yi Chun Lin is a highly esteemed winner of the very prestigious 2026 A' Design Award Коло байгеси in Графика, Иллюстрация жана Визуалдык Коммуникация Дизайны Competition Category.

КолоГрафика· 2026

Tra Due Бренд айырмалоо белгиси

by Yi Chun Lin

A' Design Award Коло байгеси Winner in Графика Category

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Verified Award Winner
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The Design

About Tra Due Бренд айырмалоо белгиси

Tra Due — италиялык аперитиво салтына негизделген вино барынын бренд айырмалоо белгиси. Айырмалоо белгиси коноктор кечки тамактын алдында чогулган кечки саат 6дан 8ге чейинки убакыттын тегерегинде түзүлгөн. Европалык устачылык белгилеринен жана сапат белгиси системаларынан шыктанган белгилер топтому ошол убакыт аралыгындагы бөлүшүлгөн учурларды чагылдырат. Негизги белги тең салмактуулукту жана алмашууну билдирүү үчүн аталыштын эки бөлүгүнүн ортосуна жайгаштырылган. Ар бир белги бирдей пропорциялардагы модулдук торго ылайык түзүлгөн, бул менюларда, костерлерде, этикеткаларда, көрнөктөрдө жана рельефтүү беттерде так колдонууга мүмкүндүк берет.

The Recognition

About the A' Design Award Коло байгеси

Tra Due Бренд айырмалоо белгиси – A' Design Award Коло байгесинин жеңүүчүсү, чыгармачылыгы, тапкычтыгы жана зээндүүлүгү менен айырмаланган сонун дизайндарга берилген жогорку бедели бар таануу. Коло жеңүүчүлөр – жетиштүү чеберчиликтүү жана таасирдүү чыгармачыл туундулар, алар авторлорунун бай тажрыйбасын, элестетүүсүн жана тапкычтыгын ырастайт. Tra Due Бренд айырмалоо белгиси жогору бааланган, суктанууга жана сүйүүгө татыган буюм, өзгөчө кесипкөй жана жаңычыл болот деп күтүлөт. Бул Коло байгени жеңген дизайн искусство, илим, дизайн жана технологиядагы мыкты практиканы камтыйт жана майда-чүйдөсүнө көңүл бургандыгы менен мыкты. Tra Due Бренд айырмалоо белгиси муктаждыкты сонун канааттандырат, каалоого тийет, сезимдерди арбайт жана кызыгууну козгойт.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tra Due is an identity system based on the Italian aperitivo ritual, focusing on shared moments between 6 and 8 PM. The design transforms time into a visual framework through a set of hallmark-inspired marks representing gathering and anticipation before dinner. The mark logo is set between the name of the restaurant, expressing balance and exchange, while the adaptable seal system ensures consistent application across print and spatial contexts.
Dimensions & Packaging: Primary logo files were created in AI, SVG, and EPS for scalable, lossless use. Print assets were set at 300 dpi in CMYK. Standard sizes include menus, coasters, labels, and signage, with clear space and minimum size rules to ensure legibility across all formats.
Tags: Wine bar branding, experiential design, emotional space, menu architecture, European inspired, typographic system, relational design, Italian restaurant, Manhattan
Production Technology: The identity was developed using a modular, grid-based system with precise vector construction. Each mark follows consistent proportions for scalability and balance. It was refined for applications across print, embossing, and signage, with color and material testing ensuring clarity across formats and surfaces.
Design Challenge: The main challenge was balancing concept and clarity. Multiple visual directions were explored and refined to avoid overcomplication. It was important to translate Italian aperitivo culture without falling into stereotypes, while keeping the marks legible across all sizes. The process focused on simplifying elements and making clear, deliberate decisions to maintain a coherent system.
Research: This project is based on cultural and visual research, exploring how a specific time of day can shape a restaurant identity. It draws from Italian aperitivo culture, hallmark systems, and existing branding. Through sketches and mockups, the study found that focusing on a shared time creates a stronger emotional connection and clearer brand structure, framing dining as an experience, not just food.
Inspiration: Tra Due is a wine bar based on the Italian aperitivo tradition, where the hours before dinner become a time for conversation and transition. Inspired by European maker's marks and hallmark systems, historically used to signify time and origin. The design develops a visual language where each mark represents a shared moment within a defined timeframe. The design centers identity on time rather than food, framing the 6-8 PM period as a ritual of gathering.
Project Duration: The project was developed between December 2026 and February 2026 in New York.
Operation Flow: The identity shows the energy during the aperitivo hours. The marks appear across tableware, packaging, and signage, gently reminding guests that this is a shared time before dinner. The mean logo suggests connection, while the smaller marks add subtle variations that reflect conversation and gathering. As guests interact with different touchpoints in the space, the system unfolds naturally and consistently. Instead of acting as a static logo, the identity helps shape mood, rhythm, and anticipation within a specific timeframe.
Team Members: Designer: Yi Chun Lin
Image Credits: Image #1: Creator Yi Chun Lin (Designer), Branding Environmental Design, 2026.
Image #2: Creator Yi Chun Lin (Designer), Whispers (Photographer), Signage Design, 2026.
Image #3: Creator Yi Chun Lin (Designer), Tablewear Design, 2026.
Image #4: Creator Yi Chun Lin (Designer), Label Design, 2026.
Image #5: Creator Yi Chun Lin (Designer), Poster Layout, 2026.