Roofarm Rebranding Primary Function: Бренд Идентификациясы by Naoki Eguchi and Taiki Yamada

Roofarm Rebranding Primary Function: Бренд Идентификациясы by Naoki Eguchi and Taiki Yamada is a highly esteemed winner of the very prestigious 2026 A' Design Award Коло байгеси in Графика, Иллюстрация жана Визуалдык Коммуникация Дизайны Competition Category.

КолоГрафика· 2026

Roofarm Rebranding Primary Function: Бренд Идентификациясы

by Naoki Eguchi and Taiki Yamada

Client: RooFarm Inc.

A' Design Award Коло байгеси Winner in Графика Category

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Verified Award Winner
Verify Award Status for #181329

View at A' Design Award Press Release Award Badge

Colors

The Design

About Roofarm Rebranding Primary Function: Бренд Идентификациясы

Book Text: Бул долбоор — Roofarm компаниясынын бизнесин кеңейтүүсүнө коштоп жүргөн ребрендинг демилгеси. Компания шаардык чатыр агрокультурасынан өсүп чыгып, азыр шаардык операциялары менен катар ири масштабдуу айыл чарбасына кеңейүүдө. Ушул этапта корпоративдик көрөгөчтүк «Дүйнөнүн азык-түлүк камсыздоосун сактоо үчүн айыл чарбаны кайра ойлоп табуу» деп кайрадан аныкталды. Бул көрөгөчтүк айыл чарбаны инфраструктура катары туюнтуучу схемадан шыктанган идентификацияга айландырылды. Идентификация шаардык жана айылдык системалардын ортосундагы байланышты символдоштурган өз ара байланышкан эки форманы камтыйт.

The Recognition

About the A' Design Award Коло байгеси

Roofarm Rebranding Primary Function: Бренд Идентификациясы – A' Design Award Коло байгесинин жеңүүчүсү, чыгармачылыгы, тапкычтыгы жана зээндүүлүгү менен айырмаланган сонун дизайндарга берилген жогорку бедели бар таануу. Коло жеңүүчүлөр – жетиштүү чеберчиликтүү жана таасирдүү чыгармачыл туундулар, алар авторлорунун бай тажрыйбасын, элестетүүсүн жана тапкычтыгын ырастайт. Roofarm Rebranding Primary Function: Бренд Идентификациясы жогору бааланган, суктанууга жана сүйүүгө татыган буюм, өзгөчө кесипкөй жана жаңычыл болот деп күтүлөт. Бул Коло байгени жеңген дизайн искусство, илим, дизайн жана технологиядагы мыкты практиканы камтыйт жана майда-чүйдөсүнө көңүл бургандыгы менен мыкты. Roofarm Rebranding Primary Function: Бренд Идентификациясы муктаждыкты сонун канааттандырат, каалоого тийет, сезимдерди арбайт жана кызыгууну козгойт.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
Dimensions & Packaging: The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
Tags: Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
Production Technology: Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
Design Challenge: The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
Research: This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
Inspiration: RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
Project Duration: The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
Operation Flow: The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
Team Members: Naoki Eguchi - AD / D
Taiki Yamada - AD / D
Image Credits: Naoki Eguchi / Taiki Yamada