Eau De Lamour Негизги функция: Таңгактоо дизайны by Ebru Sile Goksel is a highly esteemed winner of the very prestigious 2026 A' Design Award Күмүш байгеси in Таңгактоо Дизайны Competition Category.
КүмүшТаңгактоо· 2026
Eau De Lamour Негизги функция: Таңгактоо дизайны
A' Design Award Күмүш байгеси Winner in Таңгактоо Category
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The Design
About Eau De Lamour Негизги функция: Таңгактоо дизайны
Eau de LAmour — бул тынч буюм, өсүмдүктөр менен түзүлгөн ботаникалык сүйүү каты. Жыпар жыт жана анын таңгагы таасир калтырууну эмес, тиешелүү болууну көздөйт. Органикалык эфир майларынан гана жасалган жана синтетикалык кошумчалардан таза болгондуктан, формуланын тазалыгы анын дизайнынын жупуналыгында чагылдырылат. Дарыкана салттарынан жана ботаникалык каада-салттардан илхам алган жумшак беттер, жылуу түстөр жана назик деталдар табигаттка жакындыкка жана чынчылдыкка негизделген люкстун тынч, максатка ылайык туюнтмасын түзөт.
The Recognition
About the A' Design Award Күмүш байгеси
Eau De Lamour Негизги функция: Таңгактоо дизайны – A' Design Award Күмүш байгесинин жеңүүчүсү, жогорку деңгээлдеги, көркөм жана таасирдүү дизайндарга берилген өзгөчө бедели жогору таануу. Күмүш жеңүүчүлөр – өтө тамаша жана абдан чыгармачыл иштер, алар авторлорунун мыкты билимин, талантын жана сезгичтигин көрсөтөт. Eau De Lamour Негизги функция: Таңгактоо дизайны сонун, үлгүлүү, өзгөчө кесипкөй жана терең жаңычыл чыгарма болот деп күтүлөт. Бул Күмүш байгени жеңген дизайн – искусство, илим, дизайн жана технологиянын чек араларын кеңейтүүгө салым кошкон көрүнүктүү ойлоп табуу. Eau De Lamour Негизги функция: Таңгактоо дизайны баардыгы кызыккан чыгарма, ал каалоону ойготот, жагымдуу сезимдерди алып келет жана таң калуу менен суктанууну жаратат.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Eau de LAmour embodies quiet luxury through material depth, tactile refinement, and cultural memory. Rejecting high gloss spectacle, the packaging positions fragrance as ritual and knowledge. Restrained foil detailing and minimal embossing details on FSC certified uncoated stock create an intimate sensory experience. The design aligns formulation, narrative, and production ethics into one coherent, emotionally resonant object.
- Dimensions & Packaging
- Width 100 mm x Depth 50 mm x Height 150 mm. The box is produced from high density board with a custom die cut insert to secure the glass bottle. Exterior surfaces are wrapped in FSC certified uncoated paper, finished with hot foil stamping and blind embossing. The label is printed using offset technology to ensure precision and tonal consistency while preserving a tactile matte surface.
- Tags
- Packaging design, Perfume packaging, Botanical Illustration, Aromatheraphy, Essential Oils, Minimalist Packaging, Apothecary packaging, Luxury perfume branding, Hot foil stamping, Gold foil, Embossed label design, Embossing, Minimalist luxury
- Production Technology
- The design was developed through a material led approach, aligning formulation purity with structural and graphic restraint. The label features hot foil stamping and micro embossing on uncoated, FSC certified stock to enhance tactility without lamination. Typography and ornament were vector-drafted from botanical studies and refined through iterative prototyping.
- Design Challenge
- The main challenge was balancing a romantic, vintage inspired aesthetic with the standards of contemporary luxury packaging. Historically influenced visuals had to feel authentic without appearing nostalgic or decorative for its own sake. Production constraints such as foil precision, embossing depth, and material sustainability required careful coordination with the printer. The obstacle was achieving tactile richness while preserving visual restraint and clarity.
- Research
- The research was inspired by traditional apothecary packaging, botanical illustrations, and Art Nouveau book covers. The objective was to translate botanical purity into an authentic and emotionally resonant packaging language. The process involved reviewing archival references, studying decorative borders and typographic structures, and refining concepts through sketching and prototyping. The result is a poetic, vintage book cover composition with warm, romantic character, strengthening brand identity and elevating perceived value.
- Inspiration
- The project was inspired by traditional botanical apothecaries and the quiet rituals of essential oil based perfumery. Research focused on old herbal manuscripts, natural dye palettes, and essential oil extraction practices. The motive was to translate purity and restraint into a contemporary luxury object, where material, typography, and ornament reflect the integrity of an entirely natural formulation.
- Project Duration
- The project commenced in November. The creative development phase lasted three weeks, followed by one week of finalization and preparation for print. The production process was undertaken by Focus Print Istanbul. Prototype production, test prints, sampling, and implementation required an additional three to four weeks. The overall process spanned approximately two months. The product was officially launched in January 2025.
- Operation Flow
- The object is designed to be experienced slowly. Revealing the perfume nested in a warm, protective interior. The bottle sits securely yet can be lifted with ease. Light catches the gold details, inviting touch. Every interaction, from opening the box to holding the glass, reinforces calm, care, and intention, creating a more intimate and meaningful fragrance ritual.
- Team Members
- Creative Direction & Design: Ebru Sile Goksel
- Image Credits
- Name of the Work: Eau De Lamour
Creative Direction and Packaging Design: Ebru Sile Goksel
Photography: Studio Born / Some visuals are AI powered.
Video: Homemade Aromaterapi
Print House: Focus Print
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