ACP Alpha Container Pictures Корпоративдик Айкын Келбет by Julia Hell is a highly esteemed winner of the very prestigious 2017 A' Design Award Күмүш байгеси in Графика, Иллюстрация жана Визуалдык Коммуникация Дизайны Competition Category.
КүмүшГрафика· 2017
ACP Alpha Container Pictures Корпоративдик Айкын Келбет
by Julia Hell
Client: Alpha Container Pictures
A' Design Award Күмүш байгеси Winner in Графика Category
Verified Award Winner
Verify Award Status for #53240The Design
About ACP Alpha Container Pictures Корпоративдик Айкын Келбет
ACP Alpha Container Pictures — Берлинде жайгашкан кинофильм өндүрүүчү компания үчүн түзүлгөн корпоративдик дизайн. Логотип ACP кыскача аталышын компаниянын толук аталышы менен айкалыштырат. Эки шрифт колдонулган: жүк контейнерлерине колдонулуучу трафарет түрүндөгү шрифт жана жазуу машинкасынын арибине окшош техникалык моноширин шрифт. Логотип ошондой эле басма ишканалык документтерде жана веб-сайтта пайда болгон түс схемасын киргизет. Бланктын өлчөмү 210х297 миллиметр, ал эми визиткарттын өлчөмү 55х85 миллиметр. Ыңгайлашкан веб-сайт толук экрандагы видео мазмун менен ачылат.
The Recognition
About the A' Design Award Күмүш байгеси
ACP Alpha Container Pictures Корпоративдик Айкын Келбет – A' Design Award Күмүш байгесинин жеңүүчүсү, жогорку деңгээлдеги, көркөм жана таасирдүү дизайндарга берилген өзгөчө бедели жогору таануу. Күмүш жеңүүчүлөр – өтө тамаша жана абдан чыгармачыл иштер, алар авторлорунун мыкты билимин, талантын жана сезгичтигин көрсөтөт. ACP Alpha Container Pictures Корпоративдик Айкын Келбет сонун, үлгүлүү, өзгөчө кесипкөй жана терең жаңычыл чыгарма болот деп күтүлөт. Бул Күмүш байгени жеңген дизайн – искусство, илим, дизайн жана технологиянын чек араларын кеңейтүүгө салым кошкон көрүнүктүү ойлоп табуу. ACP Alpha Container Pictures Корпоративдик Айкын Келбет баардыгы кызыккан чыгарма, ал каалоону ойготот, жагымдуу сезимдерди алып келет жана таң калуу менен суктанууну жаратат.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a corporate design for a film production company based in Berlin. The Logo is a combination of the short form of the company name ACP and the complete name. I used two fonts, a stencil font which is often used on freight containers for shipping goods overseas plus a monospace typeface analogue to a typewriter but very technical. The Logo introduces also the color scheme of the corporate design which can be found in both, printed business documents and on the website
- Dimensions & Packaging
- The Letterhead is a classical DIN A4 Format, 210 mm x 297 mm, the business card has dimensions of 55 mm x 85 mm. The website is fully responsive and adapts to all common device sizes.
- Tags
- Corporate Design, Branding, Logo, Business card, Webdesign, Website
- Production Technology
- The Logo was designed in Adobe Illustrator, all print documents were layouted in Adobe InDesign. For the webdesign I tried Adobe XD for the first time to create a fully responsive design for the page. The website was later built in Drupal with SASS and jQuery.
- Design Challenge
- The hardest part was to find a typographical solution for the company Logo. In my first drafts I focused on the full name and the shortened Form was more of an accessory accompanying it. Then my client came up wit the idea of an actual container font he really liked and I started playing around with it and this time wit the short form as the center element. I liked the international aspect to the container font since the company is producing contend all around the globe. After some tests I combined it to a monospace font and then we were there.
- Research
- After the Briefing, I started a research of german TV and film production companies online. Assuming the websites, branding and identities of these companies to be very creative and up to date, since they produce creative content for a medium with such a high coverage of different target groups like mass medium TV, I was proven to be wrong. Many pages are outdated style wise or also technically. Plus all of these companies produce video content and non of the pages I came across, actually displayed one on their page. This made me decide to open big with actual video content.
- Inspiration
- The focus during the whole design process was to create a unique corporate design that will work together with moving imagery. ACP has a strong focus on documentary films and coverages. We were aiming for a serious playfullness in a modern but also timeless way. The challenge was to find a way to transport these contrasting views into one design to resemble the brand. The research for the typography mix and color scheme were in the end influenced by the Container part of the companys name.
- Project Duration
- The Project started in December 2015 in Berlin and is still ongoing, since the company is still growing an I am still in charge of new design tasks. We had two milestones with the release of the Logo and business papers in April 2016 and the launch of the website end of February in 2017.
- Operation Flow
- In terms of the website, I focused on showing as much video content as possible, since this is what the company produces. Due to my research results this makes a huge difference when it comes to the presentation of the company. It is always valuable to show the actual product. This is why the design uses elements like e.g. navigation, Social Media icons thrifty. The page focuses on video and of course features news of upcoming projects and broadcasts. But the entrance to the website features fullscreen video imagery that show how emotional and impressive the work of acp is. And that at first sight.
- Patents
- None
- Team Members
- Full-Stack Web Development: Jannis Hell
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