InterBrasil Logotype Redesign Бренддин Идентификациясын Кайра by Mateus Matos Montenegro

InterBrasil Logotype Redesign Бренддин Идентификациясын Кайра by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award Күмүш байгеси in Графика, Иллюстрация жана Визуалдык Коммуникация Дизайны Competition Category.

КүмүшГрафика· 2020

InterBrasil Logotype Redesign Бренддин Идентификациясын Кайра

by Mateus Matos Montenegro

Client: InterBrasil

A' Design Award Күмүш байгеси Winner in Графика Category

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Verified Award Winner

Verify Award Status for #86886

Портфолиону көрүү Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About InterBrasil Logotype Redesign Бренддин Идентификациясын Кайра

Компаниянын маданиятын модернизациялоо жана интеграциялоо чөйрөсүндөгү өзгөрүүлөр брендди кайрадан ойлонуштурууга жана кайрадан иштеп чыгууга шыктандырды. Мындан ары жүрөктүн дизайны бренд үчүн тышкы болбой, кызматкерлер менен гана эмес, кардарлар менен да өнөктөштүктү шыктандырат. Артыкчылыктар, милдеттенмелер жана тейлөө сапаты ортосундагы интеграцияланган бирлик. Формадан түстөргө чейин, жаңы дизайн жүрөктү В менен ден-соолукту айкалыштырган Т.-де, ортодо бириктирилген эки сөз логотипти R жана B сөздөрүн бириктирип, бир сөзгө, бир символго окшоштурат. жүрөк.

The Recognition

About the A' Design Award Күмүш байгеси

InterBrasil Logotype Redesign Бренддин Идентификациясын Кайра – A' Design Award Күмүш байгесинин жеңүүчүсү, жогорку деңгээлдеги, көркөм жана таасирдүү дизайндарга берилген өзгөчө бедели жогору таануу. Күмүш жеңүүчүлөр – өтө тамаша жана абдан чыгармачыл иштер, алар авторлорунун мыкты билимин, талантын жана сезгичтигин көрсөтөт. InterBrasil Logotype Redesign Бренддин Идентификациясын Кайра сонун, үлгүлүү, өзгөчө кесипкөй жана терең жаңычыл чыгарма болот деп күтүлөт. Бул Күмүш байгени жеңген дизайн – искусство, илим, дизайн жана технологиянын чек араларын кеңейтүүгө салым кошкон көрүнүктүү ойлоп табуу. InterBrasil Logotype Redesign Бренддин Идентификациясын Кайра баардыгы кызыккан чыгарма, ал каалоону ойготот, жагымдуу сезимдерди алып келет жана таң калуу менен суктанууну жаратат.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Dimensions & Packaging: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Tags: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Production Technology: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Design Challenge: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspiration: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Project Duration: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Operation Flow: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Team Members: Mateus Matos Montenegro