Ningxiahong Rock Painting Bronze Script Ликер Бөтөлкө by Sunkiss Design Team

Ningxiahong Rock Painting Bronze Script Ликер Бөтөлкө by Sunkiss Design Team is a highly esteemed winner of the very prestigious 2020 A' Design Award Коло байгеси in Таңгактоо Дизайны Competition Category.

КолоТаңгактоо· 2020

Ningxiahong Rock Painting Bronze Script Ликер Бөтөлкө

by Sunkiss Design Team

Client: The Ningxiahong Wolfberry Liquor

A' Design Award Коло байгеси Winner in Таңгактоо Category

28,060

Verified Award Winner

Verify Award Status for #89802

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ningxiahong Rock Painting Bronze Script Ликер Бөтөлкө

Хелан тоолорунун аска сүрөттөрү кытай маданиятынын жана Нинсядын белгилүү маданий мурастарынын өкүлү, ал эми коло жазуусу коло идиштерден алынган. Демек, Дизайнер бул эки өкүл элементин бөтөлкөнүн таңгак дизайнынын маданий өзгөчөлүгүнүн негизги белгиси катары айкалыштырат жана ушул продукт менен жогорку деңгээлдеги керектөөчүлөрдүн маданий өзгөчөлүгүн өркүндөтүү үчүн бул өнүмдү салттуу кытай маданияты менен бириктирет.

The Recognition

About the A' Design Award Коло байгеси

Ningxiahong Rock Painting Bronze Script Ликер Бөтөлкө – A' Design Award Коло байгесинин жеңүүчүсү, чыгармачылыгы, тапкычтыгы жана зээндүүлүгү менен айырмаланган сонун дизайндарга берилген жогорку бедели бар таануу. Коло жеңүүчүлөр – жетиштүү чеберчиликтүү жана таасирдүү чыгармачыл туундулар, алар авторлорунун бай тажрыйбасын, элестетүүсүн жана тапкычтыгын ырастайт. Ningxiahong Rock Painting Bronze Script Ликер Бөтөлкө жогору бааланган, суктанууга жана сүйүүгө татыган буюм, өзгөчө кесипкөй жана жаңычыл болот деп күтүлөт. Бул Коло байгени жеңген дизайн искусство, илим, дизайн жана технологиядагы мыкты практиканы камтыйт жана майда-чүйдөсүнө көңүл бургандыгы менен мыкты. Ningxiahong Rock Painting Bronze Script Ликер Бөтөлкө муктаждыкты сонун канааттандырат, каалоого тийет, сезимдерди арбайт жана кызыгууну козгойт.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
Dimensions & Packaging: Bottle volume 750ml,high 270mm,the widest diameter 105mm
Tags: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
Production Technology: The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
Design Challenge: Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
Research: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
Inspiration: The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
Project Duration: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Operation Flow: Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
Team Members: Design Leader: Zhou Hong; Design Director: Wu Changzhi