Songhua River Rice Күрүч Пакети by 33 and Branding Co., Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award Күмүш байгеси in Таңгактоо Дизайны Competition Category.
КүмүшТаңгактоо· 2020
Songhua River Rice Күрүч Пакети
Client: Sourceage
A' Design Award Күмүш байгеси Winner in Таңгактоо Category
- 40,601
- Verified Award Winner
- Verify Award Status for #89941
The Design
About Songhua River Rice Күрүч Пакети
Сонгхуа дарыясындагы күрүч - бул SOURCEAGE Азык-түлүк тобунун жогорку деңгээлдеги күрүч өнүмү. Салттуу Кытай фестивалы - Жаз фестивалы жакындаган сайын, алар кооз пакеттелген күрүч азыктарын жазгы фестивалдын кардарларына белек катары беришет, ошондуктан жалпы дизайн Кытайдын салттуу маданий элементтерин баса белгилеп, Жазгы фестивалдын майрамдык маанайын чагылдырышы керек. алгылыктуу жакшы мааниге ээ.
The Recognition
About the A' Design Award Күмүш байгеси
Songhua River Rice Күрүч Пакети – A' Design Award Күмүш байгесинин жеңүүчүсү, жогорку деңгээлдеги, көркөм жана таасирдүү дизайндарга берилген өзгөчө бедели жогору таануу. Күмүш жеңүүчүлөр – өтө тамаша жана абдан чыгармачыл иштер, алар авторлорунун мыкты билимин, талантын жана сезгичтигин көрсөтөт. Songhua River Rice Күрүч Пакети сонун, үлгүлүү, өзгөчө кесипкөй жана терең жаңычыл чыгарма болот деп күтүлөт. Бул Күмүш байгени жеңген дизайн – искусство, илим, дизайн жана технологиянын чек араларын кеңейтүүгө салым кошкон көрүнүктүү ойлоп табуу. Songhua River Rice Күрүч Пакети баардыгы кызыккан чыгарма, ал каалоону ойготот, жагымдуу сезимдерди алып келет жана таң калуу менен суктанууну жаратат.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
- Dimensions & Packaging
- Width 210mm x Depth 40mm x Height 160mm
- Tags
- Package，China，Rice，Food，Festival，Cultural
- Production Technology
- The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
- Design Challenge
- Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
- Research
- This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
- Inspiration
- Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
- Project Duration
- The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
- Operation Flow
- By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
- Patents
- Copyrights belong to 33 and branding, 2019.
- Team Members
- Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li - Image Credits
- Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.
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