Borboleta Primary Function: Бренд системасы by Juan Eugenio Mallo Camera

Borboleta Primary Function: Бренд системасы by Juan Eugenio Mallo Camera is a highly esteemed winner of the very prestigious 2020 A' Design Award Күмүш байгеси in Графика, Иллюстрация жана Визуалдык Коммуникация Дизайны Competition Category.

КүмүшГрафика· 2020

Borboleta Primary Function: Бренд системасы

by Juan Eugenio Mallo Camera

Client: Balko Argentina S.a

A' Design Award Күмүш байгеси Winner in Графика Category

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Verified Award Winner
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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Borboleta Primary Function: Бренд системасы

Book Text: Borboleta — Бразилиядагы бир эле ээлер тобуна таандык эки май куюучу станциялар түйүнү үчүн түзүлгөн бренд системасы. Dislub түндүк-чыгышта иштейт, ал эми Equador түндүктө иштейт, жана эки түйүн тең өз аттарын сактап калышат. Көпөлөк формасындагы жалпы символ эки брендди байланыштырат. Көпөлөк өзгөрүүнү жана жаңылануну билдирет, ал эми анын сүрөтү Бразилия аймагынын силуэтин да эске салат. Үч түс колдонулат: биринчиси бир компания үчүн, экинчиси экинчи компания үчүн жана үчүнчү түс алардын биримдигин билдирет. Логотип модулдук торчонун негизинде курулган.

The Recognition

About the A' Design Award Күмүш байгеси

Borboleta Primary Function: Бренд системасы – A' Design Award Күмүш байгесинин жеңүүчүсү, жогорку деңгээлдеги, көркөм жана таасирдүү дизайндарга берилген өзгөчө бедели жогору таануу. Күмүш жеңүүчүлөр – өтө тамаша жана абдан чыгармачыл иштер, алар авторлорунун мыкты билимин, талантын жана сезгичтигин көрсөтөт. Borboleta Primary Function: Бренд системасы сонун, үлгүлүү, өзгөчө кесипкөй жана терең жаңычыл чыгарма болот деп күтүлөт. Бул Күмүш байгени жеңген дизайн – искусство, илим, дизайн жана технологиянын чек араларын кеңейтүүгө салым кошкон көрүнүктүү ойлоп табуу. Borboleta Primary Function: Бренд системасы баардыгы кызыккан чыгарма, ал каалоону ойготот, жагымдуу сезимдерди алып келет жана таң калуу менен суктанууну жаратат.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Dimensions & Packaging: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Tags: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Production Technology: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Design Challenge: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Research: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Inspiration: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Project Duration: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Operation Flow: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Team Members: Juan Eugenio Mallo Camera
Diego Adrián Beas