Coreintive Primary Function: Корпоративдик иденттүүлүк by Donggyun Kang

Coreintive Primary Function: Корпоративдик иденттүүлүк by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award Күмүш байгеси in Графика, Иллюстрация жана Визуалдык Коммуникация Дизайны Competition Category.

КүмүшГрафика· 2020

Coreintive Primary Function: Корпоративдик иденттүүлүк

by Donggyun Kang

Client: Coreintive

A' Design Award Күмүш байгеси Winner in Графика Category

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Colors

The Design

About Coreintive Primary Function: Корпоративдик иденттүүлүк

Book Text: Coreintive — бул дизайн агенттиги үчүн түзүлгөн корпоративдик иденттүүлүк дизайны. Аталышы Core in Creative деген сөздөрдүн кыскартылышы. Логотипте акыркы E тамгасы күзгүдөй чагылдырылып, биринчи C тамгасы менен бириктирилип, кашаа формасын түзөт. Кашаанын ичине курчоодо камтылган өзөктү (core) чагылдыруу үчүн тегерекче жайгаштырылган. Тегерекче мүмкүнчүлүк, уникалдуулук, масштабдуулук жана интеграция сыяктуу баалуулуктарды билдирет. Иденттүүлүк C, O жана E тамгаларына негизделген үч мотив тилинин негизинде курулган. Долбоор Корея Республикасында аяктаган.

The Recognition

About the A' Design Award Күмүш байгеси

Coreintive Primary Function: Корпоративдик иденттүүлүк – A' Design Award Күмүш байгесинин жеңүүчүсү, жогорку деңгээлдеги, көркөм жана таасирдүү дизайндарга берилген өзгөчө бедели жогору таануу. Күмүш жеңүүчүлөр – өтө тамаша жана абдан чыгармачыл иштер, алар авторлорунун мыкты билимин, талантын жана сезгичтигин көрсөтөт. Coreintive Primary Function: Корпоративдик иденттүүлүк сонун, үлгүлүү, өзгөчө кесипкөй жана терең жаңычыл чыгарма болот деп күтүлөт. Бул Күмүш байгени жеңген дизайн – искусство, илим, дизайн жана технологиянын чек араларын кеңейтүүгө салым кошкон көрүнүктүү ойлоп табуу. Coreintive Primary Function: Корпоративдик иденттүүлүк баардыгы кызыккан чыгарма, ал каалоону ойготот, жагымдуу сезимдерди алып келет жана таң калуу менен суктанууну жаратат.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Coreintive has the meaning of generating core in creative. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter. The core, which is a base of all creative, is combined with creative and forms an integrated circle shape as s result. Put into C and E, it completes the final symbol shape. Coreintive's corporate identity design consists of 3 motif languages which are C, O, E.
Dimensions & Packaging: Coreintive's corporate identity design consists of 3 motif languages which are C, O, E. Motif type A which is symbol C and E combined, and motif type B are joined together, and they become the key combination of motif generate.
- Symbol Motif
Type A : application of symbol C and E
Type B : application of symbol O
Tags: Core, Value, Communication, Creative, Branding, Identity
Production Technology: We give shape to directions the brand views and found the brand's identity through varied questions and attention such as potential, intrinsic, expandable, immanent, integrated characters that the brand has. Based on that, we put the brand's original core, and we establish brand identity design to let the brand communicate with the world.
Design Challenge: We paid special attention to give shape to the thoughts we had to express overall design. We refined and simplified our thoughts rather than simply make beautiful things aesthetically. And we paid particular attention and put effort to find the right point that thoughts matched exactly as design.
Research: To create the concept of 'contain', we reversed the last letter 'E' from CoreintivE to the left and right and combined the inverted E with the first letter, C.
Afterward, we expressed core be contained in that space as a circle. It represents the essential value that businesses must have in order to become a good brand, such as possibility, uniqueness, scalability, philosophy, integration, etc.
Inspiration: Coreintive was developed as an abbreviation of "Core in Creative." Beyond merely a design agency that seeks aesthetic, our mission is to identify the core values of client companies and to integrate them into convincing brand designs. This will is shown through the logo and slogan of Coreintive. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: Understanding services a brand provides, a way the brand looks at the world and a strategy of how to convey them are needed to let the brand communicate with the world. our process for this proceeds with communicating with clients, considering inside and out, doing a great deal of research, creative imagination. We give shape to directions the brand views and found the brand's identity through variated eyes and questions such as potential, expandable, integrable characters that the brand has.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim