Post Herbum Таңгактоо by Kristina Asvice is a highly esteemed winner of the very prestigious 2020 A' Design Award Коло байгеси in Таңгактоо Дизайны Competition Category.
КолоТаңгактоо· 2020
Post Herbum Таңгактоо
Client: Vilnius College of Technologies and Design
A' Design Award Коло байгеси Winner in Таңгактоо Category
Verified Award Winner
Verify Award Status for #97378The Design
About Post Herbum Таңгактоо
Литвада өскөн чөптөрдүн бардыгы эксклюзивдүү таңгакты жаратууга, ошондой эле органикалык жана тазаланган продукцияны визуалдык түрдө чагылдырууга болгон дем берди. Үч бурчтуктун адаттан тыш жана жөнөкөй формасы жөнөкөй буюмду кызыктуу таңгактарда ачууга мүмкүндүк берет. Сүттүн ак жана күрөң түстөрү чөптөрдүн экологиясын жана табигыйдыгын көрсөтөт. Жука иллюстрациялар жана стилдеги сабырдуулук кол менен чогултулган чөптөрдүн баалуулугун баса белгилейт. Акырындык менен так жана морт буюмдун өзү.
The Recognition
About the A' Design Award Коло байгеси
Post Herbum Таңгактоо – A' Design Award Коло байгесинин жеңүүчүсү, чыгармачылыгы, тапкычтыгы жана зээндүүлүгү менен айырмаланган сонун дизайндарга берилген жогорку бедели бар таануу. Коло жеңүүчүлөр – жетиштүү чеберчиликтүү жана таасирдүү чыгармачыл туундулар, алар авторлорунун бай тажрыйбасын, элестетүүсүн жана тапкычтыгын ырастайт. Post Herbum Таңгактоо жогору бааланган, суктанууга жана сүйүүгө татыган буюм, өзгөчө кесипкөй жана жаңычыл болот деп күтүлөт. Бул Коло байгени жеңген дизайн искусство, илим, дизайн жана технологиядагы мыкты практиканы камтыйт жана майда-чүйдөсүнө көңүл бургандыгы менен мыкты. Post Herbum Таңгактоо муктаждыкты сонун канааттандырат, каалоого тийет, сезимдерди арбайт жана кызыгууну козгойт.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The box was made for whole herbal tea. The tea box has an unusual triangular shape with sleeve. To pack two types of herbs, the packaging takes on a diamond shape as the style continues. Since the product is natural, the packaging was designed to be environmentally friendly, organic. Die cut of the boxes was invented in a such way that the boxes are folded in a simple way, without gluing or fixing parts. Sleeves are also folded without gluing. Design includes the solution of such tasks as usability, functionality and environmental friendliness.
- Dimensions & Packaging
- Small packaging dimensions: 155 x 50 x 135 mm
Big packaging dimension: 235 x 50 x 135 mm - Tags
- Paper box, herbs, organic, triangular box, rhomb
- Production Technology
- The basic box designs are selected with eco-friendly double-sided brown paper (Ecoline Brown Duo, 290 gsm), which in color and material corresponds to the intended purpose of eco-packaging. For the pockets paper is selected paper (Scandia Natural 240 gsm) with a light milky-white color that fits brown color tone.
- Design Challenge
- The main obstacle was to create an unique shape for packaging, which should be organic and convenient for use.
- Research
- The main aim was to create an attractive and convenient package for whole herbs. Such packaging should competitive on the shelf.
Based on the theoretical part and the research, it was observed that box-shaped packages are the most popular, pastel colors and subtle illustrations prevail. Triangular box was chosen, which
would comply with the principles of organic packaging and suitable for secondary use. The natural color palette and lightweight design are also maintained. The unique brand was created that addresses the user and sends a message about product features through special inserts in packaging. - Inspiration
- Herbalism is one of the many cultural heritage of Lithuania. Whole herbs by their purity and fragility inspired to create a unique packaging for them. The main aim was to create an attractive and convenient package for whole herbs grown in Lithuania.
- Project Duration
- Vilnius College of Technologies and Design thesis project. The project started in February 2019 in Vilnius and finished in Juni 2019.
- Operation Flow
- All parts of the boxes are folded without glue.
- Patents
- Copyrights belong to Kristina Asvice, 2019.
- Team Members
- Designer: Kristina Asvice.
Project supervisor: Petras Petkevičius.
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