Status Audio Бренд Идентификациясы by Ryan Paonessa

Status Audio Бренд Идентификациясы by Ryan Paonessa is a highly esteemed winner of the very prestigious 2020 A' Design Award Коло байгеси in Жарнама, Маркетинг жана Коммуникация Дизайны Competition Category.

КолоЖарнама· 2020

Status Audio Бренд Идентификациясы

by Ryan Paonessa

Client: Ryan Paonessa Design

A' Design Award Коло байгеси Winner in Жарнама Category

12,540

Verified Award Winner

Verify Award Status for #98408

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Status Audio Бренд Идентификациясы

Status Audio — Нью-Йоркто жайгашкан, керектөөчүлөргө түз кайрылып сатылуучу мурунчаларды өндүрүүчү компания үчүн түзүлгөн бренд идентификациясы. Логотип жөнөкөй үн толкунунун агымын туурап, ар бир тамга бирдей вертикалдык траектория менен жаачаны кайталайт. Такталган үн толкуну үлгүсү логотип талап кылынбаган жерлерде экинчи белги катары да кызмат кылат. Түс жана шрифт таңгактоо, веб-сайт, басма материалдар жана маркетингдик каражаттар боюнча визуалдык идентификацияны бириктирет. Мурунчаларда эч кандай логотип жок, алардын үстүндө минималдуу жана утилитардык мамилени чагылдырган уникалдуу продукт коду гана бар. Таңгак бир нече өлчөмдө сунушталат.

The Recognition

About the A' Design Award Коло байгеси

Status Audio Бренд Идентификациясы – A' Design Award Коло байгесинин жеңүүчүсү, чыгармачылыгы, тапкычтыгы жана зээндүүлүгү менен айырмаланган сонун дизайндарга берилген жогорку бедели бар таануу. Коло жеңүүчүлөр – жетиштүү чеберчиликтүү жана таасирдүү чыгармачыл туундулар, алар авторлорунун бай тажрыйбасын, элестетүүсүн жана тапкычтыгын ырастайт. Status Audio Бренд Идентификациясы жогору бааланган, суктанууга жана сүйүүгө татыган буюм, өзгөчө кесипкөй жана жаңычыл болот деп күтүлөт. Бул Коло байгени жеңген дизайн искусство, илим, дизайн жана технологиядагы мыкты практиканы камтыйт жана майда-чүйдөсүнө көңүл бургандыгы менен мыкты. Status Audio Бренд Идентификациясы муктаждыкты сонун канааттандырат, каалоого тийет, сезимдерди арбайт жана кызыгууну козгойт.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.

The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products.
Dimensions & Packaging: The packaging shown is offered in a variety of sizes and iterations based on the product.
Tags: graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
Production Technology: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
Design Challenge: Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
Research: The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
Inspiration: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
Project Duration: This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
Operation Flow: Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
Team Members: Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son
Image Credits: Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.