Mi Watch Li Bai Primary Function: Акылдуу сааттын таңгагы by Xiaomi

Mi Watch Li Bai Primary Function: Акылдуу сааттын таңгагы by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award Күмүш байгеси in Таңгактоо Дизайны Competition Category.

КүмүшТаңгактоо· 2020

Mi Watch Li Bai Primary Function: Акылдуу сааттын таңгагы

by Xiaomi

Client: Xiaomi

A' Design Award Күмүш байгеси Winner in Таңгактоо Category

27,597

Verified Award Winner

Verify Award Status for #98596

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Watch Li Bai Primary Function: Акылдуу сааттын таңгагы

Book Text: Mi Watch Li Bai — акылдуу саат үчүн иштелип чыккан таңгак. Кутуча кагаздан жасалып, кагаз массасынан жасалган төшөмдү кармайт, ошондуктан пластик колдонулбайт. Таңгактын циферблат бөлүгүнө үч өлчөмдүү голограмма коюлган. Кутучаны ар кайсы бурчтан караганда суунун толкундары агып жаткандай көрүнөт. Барельефтик басып чыгаруу жана атайын боёк циферблат менен бөлмөнүн көрүнүшүн жана текстурасын кайра жаратат. Саат ойдуңга эмес, төшөмдүн көтөрүлгөн бөлүгүнө коюлат, ошондуктан саат абада калкып тургандай сезилет. Таңгактын өлчөмү 295 миллиметрге 79 миллиметрге 49 миллиметр.

The Recognition

About the A' Design Award Күмүш байгеси

Mi Watch Li Bai Primary Function: Акылдуу сааттын таңгагы – A' Design Award Күмүш байгесинин жеңүүчүсү, жогорку деңгээлдеги, көркөм жана таасирдүү дизайндарга берилген өзгөчө бедели жогору таануу. Күмүш жеңүүчүлөр – өтө тамаша жана абдан чыгармачыл иштер, алар авторлорунун мыкты билимин, талантын жана сезгичтигин көрсөтөт. Mi Watch Li Bai Primary Function: Акылдуу сааттын таңгагы сонун, үлгүлүү, өзгөчө кесипкөй жана терең жаңычыл чыгарма болот деп күтүлөт. Бул Күмүш байгени жеңген дизайн – искусство, илим, дизайн жана технологиянын чек араларын кеңейтүүгө салым кошкон көрүнүктүү ойлоп табуу. Mi Watch Li Bai Primary Function: Акылдуу сааттын таңгагы баардыгы кызыккан чыгарма, ал каалоону ойготот, жагымдуу сезимдерди алып келет жана таң калуу менен суктанууну жаратат.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Dimensions & Packaging: It is a plastic-free box and is made of paper, and with a paper pulp tray, the package size(L x W x H):295 x 79 x 49mm.
Tags: Smart watch, packaging, 3D hologram, black, technology
Production Technology: The dial part of the watch uses 3D hologram that shows a three-dimensional effect. The box employs embossed printing skills so that the whole dial and strap are displayed on the package. The special printing ink is used to help make the customer feel as real as touching a silicone strap.
Design Challenge: The packaging design of Mi Watch stands out its characteristics of high technology.
Research: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smart watch to run a customized version of Wear OS, and is referred as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. Mi Watch has a dedicated app store, and is equipped with a 1.78-inch square-shaped AMOLED display screen. Moreover, with a built-in battery of 570 mAh, the watch can last up to 36 hours of service life by a single charge.
Inspiration: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smartwatch to run a customized version of Wear OS and is referred to as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. The packaging design needs to show the high tech feeling and impress the customer by receiving the box.
Project Duration: December 2019 in Beijing and finished in February in Beijing, China.
Operation Flow: The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Patents: Copyrights belong to Xiaomi, 2020
Team Members: Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han