Wu Primary Function: Белек таңгагы by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 A' Design Award Күмүш байгеси in Таңгактоо Дизайны Competition Category.
КүмүшТаңгактоо· 2020
Wu Primary Function: Белек таңгагы
Client: 7654321 Studio
A' Design Award Күмүш байгеси Winner in Таңгактоо Category
- 26,704
- Verified Award Winner
- Verify Award Status for #99598
The Design
About Wu Primary Function: Белек таңгагы
Wu — күмүштөн, жезден жана эмальдан жасалган жогорку сапаттагы чай идиштери үчүн иштелип чыккан белек таңгак сериясы. Кутулар үч өлчөмдө чыгарылып, күңүрт жашыл кагазды күз түстөрүндөгү бермет жылтырак деталдар менен айкалыштырып, тынч жана туруктуу үн жаратат. Ар бир кутуда эки тарабына Вэй Ву Чжи Цзу жана Узак Бакыт деген сөздөр чегерилген жез тыйын байланган чачы бар. Вэй Ву Чжи Цзу дегени — канааттанган адамдар дайыма бактылуу дегенди билдирет. Кутуну сырткы кабыгын жылдырып ачканда, идиш жана басма карточка көрүнөт.
The Recognition
About the A' Design Award Күмүш байгеси
Wu Primary Function: Белек таңгагы – A' Design Award Күмүш байгесинин жеңүүчүсү, жогорку деңгээлдеги, көркөм жана таасирдүү дизайндарга берилген өзгөчө бедели жогору таануу. Күмүш жеңүүчүлөр – өтө тамаша жана абдан чыгармачыл иштер, алар авторлорунун мыкты билимин, талантын жана сезгичтигин көрсөтөт. Wu Primary Function: Белек таңгагы сонун, үлгүлүү, өзгөчө кесипкөй жана терең жаңычыл чыгарма болот деп күтүлөт. Бул Күмүш байгени жеңген дизайн – искусство, илим, дизайн жана технологиянын чек араларын кеңейтүүгө салым кошкон көрүнүктүү ойлоп табуу. Wu Primary Function: Белек таңгагы баардыгы кызыккан чыгарма, ал каалоону ойготот, жагымдуу сезимдерди алып келет жана таң калуу менен суктанууну жаратат.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Client is an enterprise selling high-end utensils. The project focuses on the design of gift packaging for several of its high-end tea vessels made in silver, brass and enamel. The overall tone of dark green, decorated with autumn colors, to make stable atmosphere. Tassels strung with "Wei Wu Zhi Zu" brass ancient coins as pendants, brass ancient coins is engraved on both sides with "Wei Wu Zhi Zu", "Long Happiness". "Wei Wu Zhi Zu" means contented people are always happy.
- Dimensions & Packaging
- 330*130*130mm / 255*130*130mm / 180*130*130mm
- Tags
- Wu, gift packaging
- Production Technology
- brass coins, tassel, FEDRIGONI Sirio Pearl Aurum #10001012 125g, Colorplan forest 135g
- Design Challenge
- The text and materials and the way the box is opened are perfectly and cleverly combined. All elements work together.
- Research
- Starting from "Wu", control the color, box shape, opening method, details, accessories and other aspects to create a valuable and high-end traditional etiquette culture. Study the ancient common decoration, tassel. It was popular in women's headdresses in ancient times, but it also exists in men's officialdom. For example, the ancient emperor wore a tassel made of pearls or other silk threads on the head. The most common tassel is also used to hang curtains in the corners of the curtain or the handle of the jade pendant, conveying the quaint and graceful charm. At that time, brass coins were just a kind of "decorating money" or "carrying money". "decorating money" began to appear in the Western Han Dynasty. Spending money over the ages is an image record of ancient folk culture, folk life forms and ideals of the times. It has important documentary value and collection value.
- Inspiration
- "Wei Wu Zhi Zu" word first appeared on the ancient coins of Han Dynasty, which reflected the simple aspiration, consign and pursuit of ancient Chinese people, clever, interesting and profound.
- Project Duration
- The project started in November 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
- Operation Flow
- Place the product in the vertical position, you can see the ancient brass coins with tassel strings, pull the box up and down to present the specific product and mind card.
- Team Members
- Designer:Bosom
Photography:Hello小方 - Image Credits
- Image #1: Photographer Hello小方, 2019.
Image #2: Photographer Hello小方, 2019.
Image #3: Photographer Hello小方, 2019.
Image #4: Photographer Hello小方, 2019.
Image #5: Photographer Hello小方, 2019.
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