Grand Egyptian Museum Identitas Corporativa ab Rana Gaber

Opus Grand Egyptian Museum Identitas Corporativa a designatore Rana Gaber est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aureum in Categoria Certaminis Graphica.

AurumGraphica· 2020

Grand Egyptian Museum Identitas Corporativa

a Rana Gaber

Cliens: Rana Hossam

Victor praemii Praemium A' Design Award Aureum in Categoria Graphica

61,233

Victor Praemii Verificatus

Verifica Statum Praemii pro #100110

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Grand Egyptian Museum Identitas Corporativa

Grand Egyptian Museum est identitas corporativa pro museo antiquitatum Aegyptiarum. Signum ex quinque hieroglyphis constructum est quae "Aegyptus" significant, in formam geometricam ac simplicem coniunctis. Figura rectangularis oblonga a cartuccia inspirata est, quae est corona nomen regium indicans. Color niger primarius est, quia ripae Nili Terra Nigra vocabantur. Colores secundarii ab ornamentis Aegyptiorum antiquorum inspirati sunt. Roboto est litterarum forma principalis, quoniam eius anguli et curvaturae cum logotypo congruunt. Systema signorum experimentale elaboratum est.

Agnitio

De Praemium A' Design Award Aureum

Grand Egyptian Museum Identitas Corporativa victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Grand Egyptian Museum Identitas Corporativa inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Grand Egyptian Museum Identitas Corporativa cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
Dimensiones et Involucrum: The aspect ratio of the logo is 6:2.3. The letter 'E' form the logo was used as a measuring unit. Roboto was chosen as the main typeface as it is a very modern and simple font. To add to this it is somehow geometrical. the angles and the curves of the font are the same angles and curves of the logo type. This similarity creates harmony and consisitincy
Notulae: Visual Identity, Logo, Branding, Typography, Signage system
Technologia Productionis: Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
Provocatio Designandi: Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature.

If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity.

Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design. Finding that common ground was at the heart of the creative/research challenge.
Investigatio: My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it.

My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history. They were the key as they helped me understand the ancient Egyptian hieroglyphs, their deeper meanings and even how to pronounce them. To know how a language sounded paints a mental image in itself. They taught me how to make sentences out of hieroglyphs. I then buttressed this new knowledge by doing my own readings, including 'Egyptian Grammar' by Sir Alan Gardiner.

I took a deep dive into philology, literature, vocabulary, and translation. Only at the end of this exhausting yet exhilarating journey, did I start sketching and drawing until I reached to a simple clear iconography.
Inspiratio: The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
Duratio Operis: 2015 German University in Cairo, 3 months
During the pre-master in Graphic Design Degree.
Cursus Operationis: It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
Membra Turmae: none.
Agnitiones Imaginum: credits to: Shutterstock and bensound