Ai Academy Nota Mercatoria by Emanuele Grittini

Ai Academy Nota Mercatoria by Emanuele Grittini is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Ferreum in Graphica Competition Category.

FerrumGraphica· 2020

Ai Academy Nota Mercatoria

by Emanuele Grittini

Client: Ai Academy

Praemium A' Design Award Ferreum Winner in Graphica Category

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Verified Award Winner

Verify Award Status for #100933

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Colors

The Design

About Ai Academy Nota Mercatoria

Ai Academy est nota mercatoria pro societate quae in machina intelligenti artificiali operatur creata. Logotypus in litteris monospatialibus fundatur, quae in ambitibus programmandi vulgo adhibentur. Imagines subiectae naturam multarum disciplinarum intelligentiae artificialis in imagines abstractas transferunt, sine directa ad technologiam relatione. Hae imagines arte experimentali colorum miscendorum, pigmentis aquosis adhibitis, factae sunt, deinde photographice captae et postea elaboratae. Contrarietas inter logotypum et imagines subiectas logotypum clare conspicuum servat. Colores audaces in materiis eventuum et retis socialis agnitionem adiuvant.

The Recognition

About the Praemium A' Design Award Ferreum

Ai Academy Nota Mercatoria victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Ai Academy Nota Mercatoria creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Ai Academy Nota Mercatoria ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Dimensions & Packaging: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Tags: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Production Technology: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Design Challenge: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Research: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspiration: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Project Duration: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.