HEMA Alliance Munus Identitatis Corporativae ab Pedro Panetto

Opus HEMA Alliance Munus Identitatis Corporativae a designatore Pedro Panetto est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2020

HEMA Alliance Munus Identitatis Corporativae

a Pedro Panetto

Cliens: Pedro Panetto

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

16,098

Victor Praemii Verificatus

Verifica Statum Praemii pro #100934

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De HEMA Alliance Munus Identitatis Corporativae

Textus Libri: HEMA Alliance est identitas corporativa creata societati quae exercitatores Artium Martialium Historicarum Europaearum sustinet. Identitas centum sexaginta variationes symboli continet, ex quadraginta gladiorum formis quattuor dispositionibus visualibus ostensis compositas. Quisque gladius proportiones veri exempli historici sequitur. Litterae, spatia, et symboli descriptio in Ratione Aurea fundantur, quae omnem variationem constantem servat. Quilibet exercitator variationem eligere potest quae stilo exercitationis et armo praelato congruat.

Agnitio

De Praemium A' Design Award Aeneum

HEMA Alliance Munus Identitatis Corporativae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur HEMA Alliance Munus Identitatis Corporativae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. HEMA Alliance Munus Identitatis Corporativae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: A brand with 160 variations. The HEMA Alliance is an US association that provides support for the practitioners of Historical European Martial Arts (HEMA) and acts as an international meeting point for the community. The brand has a global reach; the 160 variations represent the diversity of the community and enable each practitioner choosing the symbol that best suits their preferences. The project connects with the historical heritage of the martial arts, it revives traditions.
Dimensiones et Involucrum: Each letter was designed for this brand in accordance with the Golden Ratio. Spacing between letters and between elements of the Visual Identity also follows the proportional laws of the Golden Ratio. The symbol’s diagram, in all its variations, uses the same proportional relations of the Golden Number. Thus the use of the Golden Number, 1.61803398875…, is the main technical parameter for this Project and provides proportional consistence.
Notulae: Golden Ratio, Logo, Brand, HEMA, Sport, Martial Arts, History
Technologia Productionis: The production of this Project was very complex, the biggest challenge was related to proportions.Every sword and weapon design needed to follow exact ratios of real historical models. The symbol varied 40 times, and each individual symbol has 4 visual arrangements, totalizing 160 variations. A complex diagram was developed for the project, in accordance with the Golden Ratio, so the consistence in and between all variations could be measured and achieved.
Provocatio Designandi: The main challenge was offering a symbol representing a great number of historical weapons. For
each individual practitioner, its training weapon is the best in their eyes. To please such a large and
passionate community was the main creative and research challenge. The challenge was overcome
by a variable symbol, so all practitioners felt represented. As a result of this new, all-embracing
representation, the association quickly increased its membership after the launch of the new brand.
Investigatio: It was necessary to convey a historical aspect to a martial-looking symbol. The research led to the blending of historical context to the tactical aspect of the current martial arts. The brand should be attractive, strong and at the same time convey the revival of a tradition. This blending was the guideline of the complete research process and design.
Inspiratio: The Historical European Martial Arts are deeply connected to their heritage and have strong cultural bonds. The research comprised concepts from the medieval European culture, passing though the Renaissance and reaching as far as the Victorian era. Proportions of several historical sword models were investigated during this process. Within the HEMA context, it was investigated what kind of symbol could embrace every practitioner from this really diverse community.
Cursus Operationis: Each HEMA practitioner can choose the symbol variation that best suits their training style and sword preference, then embroider on their fencing jacket. The flexibility of this brand is big but still keeps the identity so each and every variation can be clearly identified as the HEMA Alliance symbol.
Membra Turmae: Pedro Panetto.
Francesco Brugnera Teixeira.