Beyond the Blue Liber by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Argenteum in Typographia Competition Category.

ArgentumTypographia· 2020

Beyond the Blue Liber

by Sung ho Nam

Client: Cosmo-Sloth

Praemium A' Design Award Argenteum Winner in Typographia Category

33,168

Verified Award Winner

Verify Award Status for #101318

View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Liber

Ultra Caeruleum est liber de quaestionibus environmentalibus ad mare pertinentibus. Quodque capitulum crustula coloris distincta introducitur, quae diversam oceani faciem monstrat. Crustula viridis silvam marinam sanam significat, dum crustula rubra mare sanguine cetorum obscuratum designat. Color adhibetur ut modus simplex et universalis argumenta environmentalia complexa lectoribus omnium aetatum explicandi. Liber 187 millimetra per 245 millimetra metitur et 90 paginas habet. Impressio atramento ex oleo sojae in charta matta 100 grammatum utitur, et compactura filo usum glutinis minuit.

The Recognition

About the Praemium A' Design Award Argenteum

Beyond the Blue Liber victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Beyond the Blue Liber opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Beyond the Blue Liber creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam