Opus Nostalgia Pigmentaria Copia a designatore Dmitry Pozarenko est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Interior.
ArgentumInterior· 2020
Nostalgia Pigmentaria Copia
Cliens: Gold Apple
Victor praemii Praemium A' Design Award Argenteum in Categoria Interior
Victor Praemii Verificatus
Verifica Statum Praemii pro #102233Designum
De Nostalgia Pigmentaria Copia
In industriae landscapes 1960-1970s inspiravit in hoc project. Et advolvit metallum structurae e ferro calidum-anti-partum vivum, caputque aliquantulum dicamus, utopia. Aer creat defensum ferrugineae profiled linteum veteres dicendi licentiam. Technica communicatio aperta, sordidata pullus industriae intus est pulvis elatus et alia add granite countertops et sexaginta annos natus.
Agnitio
De Praemium A' Design Award Argenteum
Nostalgia Pigmentaria Copia victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Nostalgia Pigmentaria Copia opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Nostalgia Pigmentaria Copia creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. The metal structures of the equipment made of hot-rolled steel of different sections create a realistic intonation of anti-utopia. Granite countertops and shabby plaster add to the interior industrial chic of the sixties.
- Dimensiones et Involucrum
- The total area is 1630 sq.m.
- Notulae
- interior design, retail space, metal, stone, industrial, sixties
- Technologia Productionis
- Main construction materials: hot-rolled steel, tinted stainless steel, profiled sheet, granite, oak
- Provocatio Designandi
- The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
- Investigatio
- Among the modern metropolis, the design of the store resolves the contradiction between the individuality of particular person and the leveling difference of the city's strength, between the individual human I and the monolithic urbanistic WE. Therefore, the Gold Apple inverts the external and internal, interchanges the city and man, introducing an urban spirit into the interior space.
- Inspiratio
- Nostalgia for the 60-70s of the 20th century is new, it is nostalgia for believing in a bright future. Old industrial landscapes are perceived as artefacts of the era carried away by a new digital reality. Abandoned metallurgical workshop became an inspiring idea of this project.
- Duratio Operis
- The store is located in the center of Moscow. The project was completed in 2018.
- Cursus Operationis
- The industrial environment of the store creates an atmosphere of democracy, freedom of expression and accessibility. This was the ideological basis of this project. The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
- Membra Turmae
- Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Sonyak - Agnitiones Imaginum
- All images: photographer Mick Pomortsev, 2019.
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