Sense of Forest Macellum Pigmentaria by Dmitry Pozarenko

Sense of Forest Macellum Pigmentaria by Dmitry Pozarenko is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Argenteum in Designatio Interior Competition Category.

ArgentumInterior· 2020

Sense of Forest Macellum Pigmentaria

by Dmitry Pozarenko

Client: Gold Apple

Praemium A' Design Award Argenteum Winner in Interior Category

35,038

Verified Award Winner

Verify Award Status for #102413

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sense of Forest Macellum Pigmentaria

Silva fuit hiems translucet imago inspirationem voluptua. Texturas naturae lapidis lignorum copia inspectoris immergat aquae in species visibilis dignissim et signis naturalibus. Et genus armorum industriae coloribus autem rufus et viridis est mollita est oxidized aeris. Quod est copia locum, et attrahens communicationis cotidie populus et magis quam MM.

The Recognition

About the Praemium A' Design Award Argenteum

Sense of Forest Macellum Pigmentaria victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Sense of Forest Macellum Pigmentaria opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Sense of Forest Macellum Pigmentaria creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The suspended ceiling consists of two gratings, covered with natural ash veneer, offset from each other by 6 degrees and hanging at different heights. Round columns in a wooden lath pierce the ceiling like tree trunks pierce the crown. The cash desk area made of natural granite extends with two broken lines into the depth of space. Onyx and granite countertops, five-meter slabs of African wood saturate the space with the sounding of natural textures.
Dimensions & Packaging: The total area is 1238 sq.m.
Tags: interior design, retail space, metal, stone, wood, nature
Production Technology: Main construction materials: hot-rolled steel, tinted stainless steel, granite, onyx, ash, African wood
Design Challenge: The aim of the project is to create an environment that immerses the viewer in a stream of plastic and visual impressions of the signs of nature. The industrial type of equipment made of hot-rolled steel of different sections is softened by the abundance of textures of natural wood, which defines an associative series of natural rather than industrial landscapes.
Research: The signs of nature, which became the basis of this project, were intended to soften the urban intensity of the environment and make the store a place for a pleasant pastime and relaxation.
Inspiration: The winter crowns of larch trees, forming a translucent arch of many intersecting branches, the columns of trunks lifting these crowns, were the inspiration for this project and became the main idea of the structure of the suspended ceiling.
Project Duration: The store is located in the business center of Moscow. The project was completed in 2018.
Operation Flow: The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Team Members: Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Lotoshnikova
Image Credits: All images: photographer Mick Pomortsev, 2019.