Pizzamax Munus Primarium: Nota Mercatus ab Salvita Bingelyte

Opus Pizzamax Munus Primarium: Nota Mercatus a designatore Salvita Bingelyte est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2020

Pizzamax Munus Primarium: Nota Mercatus

a Salvita Bingelyte

Cliens: Salvita Design

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

13,056

Victor Praemii Verificatus

Verifica Statum Praemii pro #102715

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Pizzamax Munus Primarium: Nota Mercatus

Textus Libri: Pizzamax est nota mercatus pro parva catena popinarum pizzae in Lituania. Nota prior varios stilos graphicos miscebat et clientibus parvum sensum notae praebebat. Nova formatio logotypo simpliciore utitur, coloribus rubro, nigro et albo, qui ad classicam pizzam Italicam pertinent. Verba "pizza" et "max" in diversis partibus chartarum negotii et capsarum pizzae collocantur. Litterae M et X fines curvatos habent, qui pistores pizzas bracchiis rectis ferentes suggerunt. Haec nota chartis negotii, capitibus epistularum, capsis pizzae et vestibus applicatur.

Agnitio

De Praemium A' Design Award Aeneum

Pizzamax Munus Primarium: Nota Mercatus victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Pizzamax Munus Primarium: Nota Mercatus rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Pizzamax Munus Primarium: Nota Mercatus necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensiones et Involucrum: I created business cards, letterhead, pizza box and clothing branding.
Notulae: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Technologia Productionis: I opted to use classic colors on white and black backgrounds.
Provocatio Designandi: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Investigatio: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiratio: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Duratio Operis: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Cursus Operationis: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Agnitiones Imaginum: Copywriter Erin Hope Stevens