BlackDrop Identitatis by Aleks Brand is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Argenteum in Graphica Competition Category.

ArgentumGraphica· 2020

BlackDrop Identitatis

by Aleks Brand

Client: Aleks Brand

Praemium A' Design Award Argenteum Winner in Graphica Category

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Verified Award Winner

Verify Award Status for #102722

View at A' Design Award Press Release Award Badge

Colors

The Design

About BlackDrop Identitatis

Hoc personalis Brand Identity and Internet Strategy. Stores conpulsus vendiderit se notam, et torquem BlackDrop est capulus Germanisque distribuit. BlackDrop est personalis project directionem initio partum et developed ut det suum cuique negotio ad propria partum justo. Brand Identity ad hoc creata est ut Aleks confidebat notam positioning in consultant startup civitatis. BlackDrop stat pro lubricus, progredientis aetatis notam startup transparent, qui facti sunt in studiis perpetuo alit in perceptibile, industria, ducens notam.

The Recognition

About the Praemium A' Design Award Argenteum

BlackDrop Identitatis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur BlackDrop Identitatis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. BlackDrop Identitatis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a personal Brand Strategy and Identity Project.
BlackDrop is a chain of stores and brand that sells and distributes coffee.
Tags: coffee, tech, startup, black, simple logo
Production Technology: Adobe Creative Suite
Design Challenge: Figuring out a way to match coffee feel and look with tech feel and look was the biggest challenge considering that each has very different attributes from the other. To communicate successfully with coffee lovers and catch their attention, but to position BlackDrop as a tech brand at the same time was the ultimate goal.
Research: The research objective was to find as many coffee brands as possible that are doing something that is totally unexpected. The focus was on a startup industry and creative communities. The goal was to find out what makes coffee brand appealing to startup founders and teams.
Inspiration: BlackDrop is a personal project initially developed to set the tone and creative direction for my personal freelance creative business. I've created this Brand Identity to position myself as a trusted brand consultant in the startup community. BlackDrop stands for slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.
Project Duration: 1 month, Belgrade
Operation Flow: BlackDrop brand identity is designed in a way to provoke the audience and put a smile on their face, just for a moment. It is a success if potential customers after seeing it think of it as a brand of a great quality and thoughtful team behind it.
Team Members: Aleks Brand