Dengo 80g Tabula Socolatae ab Brazil & Murgel Design Studio

Opus Dengo 80g Tabula Socolatae a designatore Brazil & Murgel Design Studio est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aureum in Categoria Certaminis Ars Culinaria.

AurumArs Culinaria· 2020

Dengo 80g Tabula Socolatae

a Brazil & Murgel Design Studio

Cliens: Dengo Chocolates

Victor praemii Praemium A' Design Award Aureum in Categoria Ars Culinaria

135,341

Victor Praemii Verificatus

Verifica Statum Praemii pro #102969

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Dengo 80g Tabula Socolatae

Dengo 80g est tabula socolatae pro Dengo Chocolates creata. Forma sculpturalis elementa Silvae Atlanticae in Bahia, Brasilia, ubi cacao colligitur, repraesentat, sicut folia arida, frondes et semina. Superficies curvae lineas duarum et trium dimensionum coniungunt, ita ut politura lucem per tabulam reflectat. Tabula in formis polycarbonatis producitur, ex exemplaribus aluminii machina CNC fabricatis factis, quae lineas subtiles et curvas retinent. Crassitudo varia sonum acutum praebet cum tabula frangitur.

Agnitio

De Praemium A' Design Award Aureum

Dengo 80g Tabula Socolatae victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Dengo 80g Tabula Socolatae inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Dengo 80g Tabula Socolatae cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
Dimensiones et Involucrum: 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
Notulae: Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
Technologia Productionis: After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
Provocatio Designandi: Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
Investigatio: The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
Inspiratio: The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
Duratio Operis: The project took place in Sao Paulo, between May and October 2018.
Cursus Operationis: Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
Patentes: n/a
Membra Turmae: Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo
Agnitiones Imaginum: Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato