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The 15th Games of Jiangxi Titulus by Qin He and Xinqing Li

The 15th Games of Jiangxi Titulus by Qin He and Xinqing Li is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Aeneum in Publicitas Competition Category.


AesPublicitas· 2021

The 15th Games of Jiangxi Titulus

by Qin He and Xinqing Li

Client: Jiangxi Provincial Games Organizing Committee

Praemium A' Design Award Aeneum Winner in Publicitas Category

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Verified Award Winner

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Colors

The Design

About The 15th Games of Jiangxi Titulus

Textus Libri: Ludi Quintidecimi Provinciae Jiangxi sunt series titulorum ad conventum ludicum provincialem in urbe Jingdezhen, arte figlina nobilitata, celebratum creatorum. Tituli culturam figlinam cum elementis athleticis coniungunt. Fragmenta figlina res athleticas originales in quaque imagine substituunt, mentem visualem distinctam creantia. Series arte photographica et programmatibus imaginum tractandarum confecta est, materias figlinas et athleticas in compositiones singulas iungens. Quisque titulus septingenta per mille millimetra metitur et tamquam publicitas extra domicilia exhibetur. Consilium artem traditam cum ludo moderno coniungit et culturam urbanam localem promovet.

The Recognition

About the Praemium A' Design Award Aeneum

The 15th Games of Jiangxi Titulus victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur The 15th Games of Jiangxi Titulus rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. The 15th Games of Jiangxi Titulus necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a series of posters for the sports meeting held in Jingdezhen, the capital of porcelain. Therefore, the poster design combines ceramic culture with sports elements.
In the poster, ceramics are used to replace the original sports items, which makes the poster design have a good visual mood.
Dimensions & Packaging
700 mm x 1000 mm
Tags
Poster, Ceramic, Jingdezhen
Production Technology
Using photography and Photoshop software, ceramic and sports materials are spliced and combined.
Design Challenge
The biggest difficulty is to find appropriate ceramic materials to show the artistic conception of the movement.
Research
This series of posters adopts the modern design method, redesigns the traditional Chinese ceramic culture, combines the sports elements, embodies the sports posters with cultural heritage, and can play a role in promoting the urban culture.
Inspiration
As a designer, Jiangxi sports meet has a strong interest in modern design and expression of Chinese traditional culture.

Living in Jingdezhen for many years, we have a deep understanding and feelings for ceramic culture, so we put forward to combine ceramic culture with sports to design posters for the games.

The core of this design is to study the integration of ceramic culture and sports elements to achieve a series of sports theme posters.
Project Duration
The project started in April 2018 in Jingdezhen and finished in May 2018 in Jingdezhen
Operation Flow
These posters are used for outdoor advertisements.
Team Members
Designer: Qin He
Designer: Chao Yang
Illustration: Zhonghao Wu
Illustration: Luxiang Li
Illustration: Xinqing Li
Image Credits
Image #01 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #02 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #03 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #04 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #05 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.

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